11street 与 SOUL 携手带来全球首款 A.I.人工智能跑步教练—SOUL Run Free Pro Bio

By    December 04, 2018 // No comments

随着健康意识的提高,马来西亚人越来越重视并追求健康的生活方式已是不争的事实。由于成本低廉并且随时随地都可以进行,跑步便成为最常见的锻炼形式之一。然而,就如同其他形式的运动,即使简单如跑步,错误的姿式会导致训练成果不佳甚至造成运动伤害。

有鉴于此,大马顶尖电子商务平台之一—11 street 决定为消费人者带来跑步解决方案,与全球知名运动及时尚音响品牌 SOUL Electronics 携手,为大马人带来全球首款 A.I.人工智能无线蓝牙运动耳机---RUN FREE PRO BIO 可在跑步过程中提供实时语音指导,犹如有个私人教练陪着用户一起跑步!

RUN FREE PRO BIO 耳机内置最新的运动科技— 由 Beflex 开发的 BiomechEngine®专利传感技术,扮演如同私人教练般的角色负责监控用户的身体、提升跑步效率并降低用户受伤的风险。RUN FREE PRO BIO 耳机搭配专属应用程式 SOUL FIT 使用,透过收集运动时身体摆动的所有力度和角度(如头部倾斜角度、对称性、垂直摆动、踏频、步宽、节奏和冲击力等)等数据取得步态分析(GAIT Analysis)数据并由 SOUL FIT 分析用户跑步的情况并提供详细的图表和实时语音指导,提升用户的跑步成绩和降低受伤的风险。有了这款耳机,用户每次训练后便可查看、检讨表现并纠正错误的跑姿。


SOUL Electronics Limited 区域业务经理何肇荣说:“我们设计的所有产品均以满足专业运动员以及爱好运动人士需求为目标。我们紧贴最新趋势与潮流,持续满足消费者的特定需求和渴望。全新的 RUN FREE PRO BIO 是全球首款由我们联合 Beflex 共同开发的人工智能耳机,,为消费人提供个性化的可穿戴辅导解决方案(私人跑步教练)。SOUL 要把新一代运动科技引入市场,



我们未来所有的人工智能产品都会从记录功能提升至私人教练功能。通过与 11street 合作,我们的其中一个目标是进军追求更健康生活方式的马来西亚消费群体,并满足他们的需求。”



11street 首席营销员郑宇媗指出:“根据最近刚落幕的双 11 销售成绩显示,我们很高兴看到有越来越多大马人投资在自己的健康上,这使到“保健与美容”类商品攀升至消费人最爱买的 3 大类商品之一。有鉴于此,与 SOUL Electronics 的合作对我们来说是合时宜及战略性举措,以进一步扩充产品数量与系列,满足消费人的需求。趁着双十二,我们很荣幸成为东南亚首个推出 RUN FREE PRO BIO 耳机的平台。这也是全球首款带有步态分析(GAIT Analysis)的人工智能无线蓝牙耳机,我们预计将在平台推陆续出更多产品,以推动健康生活方式。”

RUN FREE PRO BIO 无线耳机配备 apt-X 立体声音频解码器,带来最佳音质表现,在任何环境都保持连接,一次充电可享有长达 11 小时无间断无线播放音乐。它可防汗防泼水,而符合人体工学的可换式耳锁能够较牢固地固定在不同尺寸的耳朵。 除此之外,这款耳机还配备了 LED 安全灯和反光耳机线,提升用户在夜间户外运动的可视度和安全度。 SOUL 将继续扩展其运动与时尚生活系列产品,并专注于真无线耳机以及人工智能产品开发,为音响业带来最佳音频解决方案,提供具备卓越音质,舒适而且时尚的产品。

在这项合作关系之下,消费人可于 12 月 4 日至 12 日期间在 11street 平台独家预购 RUN FREE PRO BIO 耳机,售价为 699 令吉。凡在此期间购买的耳机可在 1 年保固期内享有 1 对 1 更换的权利(需符合条件)。同时,消费人只需扫一扫盒子上的 QR 码便可享受延长保固服务RUN FREE PRO BIO 耳机备有灰、红色以及多个耳塞尺寸,适合在任何跑步环境中使用,是你最佳的私人教练,陪伴你一起健康塑身。


由 2018 年 12 月 4 日起至 12 月 31 日为止, 11street 平台上的 SOUL Electronics 官方网站为消费人提供 20%全店折扣(RUN FREE PRO BIO 产品除外)。凡在这段期间购买 RUN FREE PRO BIO 耳机便可获得价值 200 令吉的信用积分。与此同时,在 12 月 4 日至 12 月 31 日期间, 消费人使用 Boost 电子钱包购买 SOUL 特定商品便可享有高达 20%折扣,促销至存货售完为止。



此外,11street 还会于即将来临的双十二提供令人振奋的优惠和促销活动。 从 12 月 5 日至 10日, 除了有高达 90%折扣的品牌销售,客户还可下载来自不同类别的十二个大品牌旗下十二个顶尖产品的特别固本。11street 也将举办有趣的圣诞游戏促销,客户只要每天登入即可获得优惠券。 不仅仅如此,客户还将于 12 月 11 日至 14 日享有闪购促销,并于 12 月 18 日至 20 日享受电子优惠卷促销。

欲获取更多详情,敬请浏览官方网站: 11street | Soul Electronics


Jasons Food Hall ： Discover the Exotic Taste of Jeju

By    November 14, 2018 // No comments

Known for its commitment to provide consumers with high quality products sourced from around the world, Jasons Food Hall offers a plethora of items to consumers seeking for gourmet groceries, fine wines, and top-brand health and beauty products. For the first time ever during this festive season, Jasons Food Hall will be extending their product offering to feature gourmet food, groceries, as well as face masks, that are specially brought in from Jeju Island in South Korea. 

Jazz & Co 微胖姑娘及潮男的救星， 廋到连亲妈都认不出 ~

By    November 01, 2018 // No comments

体重不是问题，身高不是距离！

穿上适合的衣裳，决对可以显廋！
今天小编要介绍大家Jazz & Co独家大码系列
让穿微胖又可爱的你在即将到来的季节节日里
也能够穿出自信和美丽
廋到连亲妈都认不出
（跨张的形容词）

Honor 8X Launching

By    October 16, 2018 // No comments
Honor Malaysia, the leading mobile device e-brand, launched its brand-new honor 8X in Malaysia yesterday. Also present during the launch event were official honor Malaysia brand ambassador, famous homebred singer- songwriter and rapper, SonaOne, alongside popular local TV personality Zizan Razak, the official ambassador for honor 8X.

Audra与11street带您进入数码健康及平衡的生活方式

By    October 15, 2018 // No comments

尽管互联网为我们的生活方式带来便利，这也导致国人网瘾问题日益增加。卫生部于去年的调查报告显示，全国有34.9%年龄介于13至17岁的青少年有网瘾问题。

马来西亚领先网购平台之一，11street (www.11street.my)与Audra合作提供网络安全解决方案，让您能够为家用及办公室网络使用设定上网限制。Audra与11street的这项合作促使马来西亚成为东南亚首个向公众提供上述服务的国家。


Audra网络安全解决方案让用户进行上网限制，在技术应用及个人舒适度中间取得平衡，同时也营造数码健康的环境。Audra在调节器和路由器之间结合云端服务及网关设备，充当加强管制网络使用的限制，包括限制浏览一些网站以及上网时间，以防止网络遭受网络钓鱼式、病毒及其他对系统的攻击。

Dotlines私人有限公司主席Matin Mahbubul指出，“随着我国逐渐迈向数码化，因此当务之急是要确保所有年龄层用户能够获得安全且人性化的网络安全功能。许多网络活动如网银及网购都是透过互联网完成，这意味着我们不仅容易受到网络保安威胁，同时也会面对降低日常生活中生产力的问题。” 

“我们的目标是要协助家庭和企业在日常生活的技术应用方面取得平衡，促使国人建立一个健康的网络使用指南。这项与11street的合作为大马人提供一个网络限制及避免遭受网络保安威胁的完善渠道。”


11street业务发展兼合作部总经理何振祥说，“11street对与Audra合作成为东南亚第一个提供网络限制工具的国家一事表示欣慰。我们相信在迈向数码化之路中，人与人之间的联系以及在技术及非技术层面上保持平衡是至关重要的。这就如Audra和11street踏出重要的一步，为家庭和企业提供需求，更重要的是，每个人都能够轻松掌握Audra的使用方式。”

透过这项合作，Audra将为大马人提供两种型号：Audra Home 以及 Audra Business。

Audra Home是一个非常容易设置的系统，让家长透过内置路由器伸缩性监管孩子的网络活动限制。另外，Audra Business则是让企业利用Audra管理应用程序设定公司无线连接网络网规，从而提高员工的生产力。

Audra Business是一个连接原有的无线网络路由器的网关设备，协助防止恶意软件及广告软件攻击之际，将一些网站列入白名单。如今，企业能够避免受到分散式阻断服务（DDoS）的攻击，加强数据泄露的防备。Audra使用简单的图形用户接口（Graphical User Interface）方式，是一项人性化的设计。


如今，消费者只需前往11street的Audra官方网店，以699令吉购买能够供20名用户使用一年的Audra Home配套；而Audra Business的零售价为999令吉，使用户数高达100个人。

凡在即日起至今年杪透过11street网购平台购买一年Audra网络安全解决方案配套的消费者，将可免费获得额外一年的配套。

了解更多详情, 请点击

Pink Ribbon Campaign Themed ‘Together Towards Wellness’ Watsons

By    October 10, 2018 // No comments
Breast cancer is the most diagnosed cancer among women worldwide. As such, early detection is important in the prevention of the spread or severity of breast cancer.

Watsons Malaysia, as Malaysia’s largest health and beauty retailer, aims to promote the early detection of breast cancer among Malaysian women through the Watsons Pink Ribbon campaign themed ‘Together Towards Wellness’ in collaboration with The Breast Cancer


Welfare Association Malaysia (BCWA). BCWA was founded in 1986 by medical specialists who realised the need for peer support for women with breast cancer and also promotes public education of the early detection of breast cancer.



During the Watsons Pink Ribbon campaign from 2nd to 29th October 2018, RM1 will be donated by Watsons to BCWA for every RM50 purchase and above of participating brands products. 

In addition, Watsons members will get a free RM10 voucher for the next purchase at Watsons, as a token of appreciation by Watsons for supporting the campaign. Joining Watsons in this meaningful Watsons Pink Ribbon campaign includes Biore, Bio-essence, Blackmores, Cetaphil, Gatsby, GVC, Hada Labo, Kate, Lifebuoy, Maybelline, Nano White, NH Detox, Nivea, Oral-B, Pure Beauty, Pantene and Safi.

The pink ribbon magnet pin, which is a symbolism of breast cancer awareness will also be made available for purchase at only RM5 in selected Watsons stores and on www.watsons.com.my as well. Upon purchasing this magnet, customers will receive free health checks and also make over by Watsons experts. Proceeds of the pink ribbon magnet pin at Watsons will also be donated to BCWA for its cause to advocate early detection of breast cancer awareness.


“Breast cancer is the leading cancer affecting women in Malaysia and approximately one in 20 women will develop breast cancer in their lifetime, according to medical experts. However, early detection can save a life. According to medical experts the 5 year survival rate of Stage 1 breast cancer patients is up to 98 percent. As such, all women should be educated on the awareness of the early detection of breast cancer. As Malaysia’s largest health and beauty retailer, we wanted to take the opportunity in using our brand as a platform to communicate and educate our dear customers, the importance of early breast cancer detection. We also wanted to our customers to know that they are not alone in facing the challenges of breast cancer and that support is there for them. With Watsons collaboration with BCWA, we hope that the donations channelled from the Watsons Pink Ribbon campaign will enable the association to do more to improve the quality of life for women with breast cancer and to promote the right education of breast cancer to the community,” said Caryn Loh, Managing Director of Watsons Malaysia. 


Joining Caryn the launch of the Watsons Pink Ribbon Campaign were Janet Khor, Vice President of the Breast Cancer Welfare Association Malaysia, Low Siew Hui, Finance and IT Director of Watsons Malaysia (and also AS Watson Global Group CSR Committee) and members of the media and Watsons celebrity friends Sasha Saidin and Steffi Sidhu.

A specially produced video that highlighted breast cancer survivors and celebrities promotion early detection was showcased and breast cancer checks were conducted complementarity for attendees, courtesy of the nurses from the Breast Cancer Welfare Association Malaysia.


Know More: 

宝光荣膺 2018 JNA 年度杰出企业大奖

By    October 07, 2018 // No comments


马来西亚领先珠宝零售商– 宝光控股有限公司(Poh Kong Holdings Berhad)荣膺 第七届 2018 JNA 年度杰出企业大奖;这项配合 9 月香港珠宝首饰展览期间举办的年度盛事,也吸 引了世界各地著名珠宝商齐聚一堂,展现他们的最佳产品系列。这项盛誉珠宝界的颁奖典礼,旨 在表扬各国际珠宝先驱的非凡成就。

WATSONS Launches Malaysia's Top Social Influencer

By    October 02, 2018 // No comments

Asia and also Malaysia’s leading health and beauty retailer, Watsons Malaysia has just launched the search for Malaysia’s top influencer.Watsons presents Malaysia’s Top Influencer Search campaign will start with the first challenge on 4th October, and participants will have to stay tuned to @watsonsmy & @ohbulanofficial

Boost 与11street 透过电子钱包合作提升您的购物体验。

By    September 30, 2018 // No comments

马来西亚领先网购平台之一,11street (www.11street.my)与 Boost携手合作,步入无 现金支付趋势,为购物者提供一个更加简便的网购体验。这项崭新的合作是第一个让网购者透过二维码扫 描以及输入密码方式,取得更方便及安全的手机付款和网络支付的电子钱包服务。


Running Event Malaysia - Watsons Get Active Festival

By    September 30, 2018 // No comments


Asia’s leading health and beauty retailer, Watsons, will once again hold its annual #GETACTIVE fitness festival this 27 October at Setia Alam, from 6am right through to 11pm! Opened to everyone, including kids, adults, families, teenagers and senior citizens, the #GETACTIVE fest promises to get you active and healthy, with many exciting health-related events and activities. Continuing the success of the previous year’s

AEON 食物献爱心，永旺社区食物分享计划以食物为社区带来改变

By    September 14, 2018 // No comments

根据联合国粮食及农业组织的估计，马来西亚人每年所浪费的食物多达1万5000吨，只需18天所累积的数量便可填满国油双峰塔。浪费食物是一个严重的问题，因为它可排放如甲烷之类的温室气体，进而导致地球变暖。永旺了解到这个问题的严重性，主动推出永旺社区食物分享计划 (AEON Community Food Share Programme) 来减少食物浪费。
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