Cadbury, Malaysia's favorite confectionery brand under snacking powerhouse Mondelez International once again commemorated their celebration of Malaysian flavors with the launch of their second localized limit-edition flavor, Cadbury Dairy Milk Durian exclusively for the Malaysian market. In an effort to continue paying homage to the celebration of Malaysian culture, Cadbury once again collaborated with iconic Malaysia cartoonist, Datuk Lat, whose illustrations will be featured on the sleeves of selected Cadbury Dairy Milk products.
The confectionery conglomerate continues to bring more delicious chocolate to the Malaysian consumers by introducing Cadbury Dairy Milk Durian which is synonymous with Malaysia Culture. With its delicious blend of bold durian flavour and silky smooth milk chocolate, Cadbury's latest product invokes a nostalgic feeling of two flavors that Malaysians have grown up with and come to love. The experience of a trip to a Durian dusun or orchard is one that many Malaysians have shared with their families and friends with the intention of spending quality time with each other while savoring the exquisite taste of the King of Fruits.
An effort to replicate this experience, Cadbury organised a weekend-long event themed "Dusun In The City" in Sunway Pyramid from 16-18 August that featured a familiar dusun-setting and nostalgic childhood games such as spinning top, and Durian Bowling- a twist on the traditional boling kelapa or coconut bowling - to allow Malaysian to reminisce and relive a truly Malaysian experience.
Speaking at the launch of Cadbury Dairy Milk Durian, Rahut Mathur, Category Manager, Malaysia said," Last year proved to be a great success for us when we introduced our first localized flavor to show our appreciation and commemorate our long-established presence here in Malaysia. This year, we wanted to create a flavor that not only celebrated the flavors of Malaysia but one that also truly resonated with the nation. The delicious taste of Cadbury Dairy Milk's iconic chocolate paired with the unique and robust taste of Durian are sure to tantalize the taste buds of our Malaysian consumers who grew up appreciating these flavors. We recognise the Malaysian pride when it comes to local delicacies and aim to continue delighting our consumers with flavors that they can be proud of."
Together with the new limited-edition flavor, Cadbury Dairy Milk's iconic flavors will once again be wrapped in customized sleeves that feature hand-drawn illustrations by Malaysian icon himself, Datuk Lat. The illustrations spotlight Lat the Kampung Boy himself in three different scenarios - a community working harmoniously to build a bridge, a gathering to feast on durians and Lat and Epit planting a durian tree together. The drawing are centered around the Malaysian spirit of togetherness to help one another in a dusun setting.
"I was excited to continue collaborating with Cadbury for this campaign for the second year in a row. I was eve more thrilled when i discovered that they were launching a Durian flavor as it's a taste were launching a Durian flavor as it's taste that i grew up loving as a Malaysian. This new flavor takes me back to the days when i used to visit Durian orchards with my family and spend time with them just savoring the delicious taste of the King of Fruits. My illustrations have always aimed to display the Malaysian way of life and the artworks i created for Cadbury do just that by epitomizing the Malaysian values of sharing and togetherness," said Datuk Lat.
Together with the new limited-edition flavor, Cadbury Dairy Milk's iconic flavors will once again be wrapped in customised sleeves that feature hand-drawn illustrations by Malaysian icon himself, Datuk Lat.
The new Cadbury Dairy Milk Durian is now available in major Hypermarkets and Supermarkets, nationwide with recommended selling price of RM8.50 for 165g from now until September 2019. Limited-edition gift boxes featuring Datuk Lat's illustrations are available exclusively on Shopee for RM42.90 .
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