Ayam Brand™ - 2023 年社区关怀活动 让1,000 名儿童拥有更美好的未来



我国估计有多达560万名在学儿童面临营养不良的双重负担。营养不良的双重负担被定义为同一人群在整个生命过程中,同时出现营养不足和营养过剩问题。简而言之,营养不良的儿童面临着成为肥胖成年人的风险。

Shopee's 12.12 Birthday Sale Offers Exclusive Prizes and Rewards!

Shopee Live  : Win 1year Free Toll

Get ready for the grand finale of the year's shopping extravaganza! Shopee is rolling out the red carpet for its 12.12 Birthday Sale happening from 1 December until 15 December. The event promises an array of unbeatable deals, heart-pounding games, and jaw-dropping prizes. To sweeten the deal, enjoy the added perk of free shipping with no minimum spend, making this shopping experience even more irresistible!

FREE Shipping with No Minimum Spend!

Experience worry-free shopping on Shopee, the go-to platform for no minimum spend Free Shipping vouchers releasing everyday at 12AM. Enjoy unlimited free shipping daily until 15 December and maximise your savings!


Shopee Live's Roda Shopee Game Show: A Gateway to Toll-Free Journeys!

Get ready to embark on a thrilling journey with Shopee Live's 12.12 Roda Shopee game show hosted by Datuk Aznil Hj Nawawi, featuring special guest celebrity appearances like Faezah Elai, Zara Zya, Zarina Anjoulie, Zoey Rahman, and many others. Shopee has partnered with Touch 'n Go to offer users a chance to win an entire year of toll-free travel.  To enter Roda Shopee, users need to claim their unique code from the contest’s home page and complete one livestream checkout to be included in the pool of users that will be selected raffle-style which unlock the opportunity to spin the wheel for prizes, including the grand prize of 1 Year Free Toll.


Grab Jaw-Dropping Deals at Just RM1 with 12PM Super Seringgit Deals!

Unbelievable deals and brand-name items for as low as RM1 with 12PM Super Seringgit Deals! This is your chance to indulge in a shopping frenzy like no other, with incredible savings. Don't miss out – shop now and check out at 12PM!


Irresistible Vouchers All Day Long: Up to 50% Off and Cashback Galore!

Shopee Live will be buzzing with excitement throughout the day as users can claim up to 50% off vouchers for them to shop on Shopee Live. Selected users will receive additional exclusive vouchers during the 8PM session, featuring 15% Coins Cashback and Rebate NOW for Cashback sellers.


Diamonds, Vouchers, and Quests: Shopee's Birthday Quest Unleashed!

Engage in the Shopee Birthday Quest, where daily quests earn you diamonds exchangeable for exclusive vouchers of up to RM100, turning your routine into a rewarding adventure on 12 December. For savvy shoppers, don't miss the interactive fun of Voucher Scrabble during the 8PM Roda Shopee game show on Shopee Live. Piece together exclusive voucher codes for two rebates and dive into the 12.12 Birthday Voucher Hunt, unveiling hidden keywords for four limited-time vouchers. With both promotions offering a variety of vouchers, you can maximise your savings and enjoy a dynamic shopping spree on 12.12!


Spend More, Save More: Extra Vouchers for Peak Day Shoppers!

As the festival reaches its peak on 12 December, Shopee is adding another layer of excitement to your shopping spree! Spend a minimum of RM250 and discover an extra RM50 voucher waiting to be yours to use during the 3 Days Special extended sale on 13 till 15 December. Get ready to indulge in a shopping extravaganza that will leave you feeling merry and rewarded!


Indulge in Special Member Privileges: Enjoy Exclusive Pricing and More!

Embrace a world of exclusive privileges and unlock a treasure trove of rewards by joining Shopee Mall Brand Memberships of selected official stores today! Enjoy special member items, exclusive pricing, redeem vouchers and gifts, and earn points with every purchase. Join now and elevate your shopping experience!


Explore the Pinnacle of Elegance with Shopee Premium!

Be captivated by an exquisite collection of authentic and specially curated collections, meticulously handpicked from our esteemed line of Premium brands. Immerse yourself in the exquisite craftsmanship and timeless elegance of Dyson, Habib, Kiehl's, L'Occitane, Laneige, Pandora, Paula's Choice, Philosophy, Ray-Ban, and a host of other renowned names.


So, mark your calendars, set your reminders, and get ready to shop like never before! The 12.12 Birthday Sale is supported by renowned brands and valued partners including 70mai, Abbott, Baseus, DESSINI, Kamatto, POLO HILL, Reckitt, Skechers, SKINTIFIC, SOME BY MI, TTRacing, XES Shoes, and many more. For more information, visit https://shopee.com.my/m/12-12 .


WATER COLOUR LIP BALM’S NEW ATTRACTIVE HUES FOR DIVERSE LIP MAKEUP ENTHUSIASTS



A Tinted Lip Balm That is Rich in Moisture with Long-lasting Pigment For those perpetually scouting for lip colours or seeking an alternative to conventional lipstick, the wait is over. Try Mentholatum’s Water Colour Lip Balm! A high shine tinted lip balm that seamlessly marries the vivid hues of a lipstick with the moisturising effect of a lip balm. Whether you're aiming for a bolder look, a classic look, or a sweet and cute look, this lip balm has you covered.

The Water Colour Lip Balm introduces a new spectrum of popular, stunning shades, each designed to create a distinct style statement for diverse lip makeup wearers:


☀️👄The Ultimate All-in-1 Lip Balm

The Water Colour Lip Balm offers moisturisation and vivid Colour for a more convenient makeup routine. With its sheer natural color, silky-smooth texture, and infusion of 10 plant extracts, the Water Colour Lip Balm is hailed by beauty experts as a makeup game-changer. This all-in-one product is all you need for long-lasting moisturisation while giving you the vivid tinted result that you desire.


☀️👄Lip Balm for the Fashion-Forward

The Water Colour Lip Balm is versatile for every occasion with its wide array of colours. Whether you're dressing up for everyday activities, a working day, a party or dinner, a casual gathering, or an exercise session, the Water Colour Lip Balm effortlessly elevates your outfit. It's like having a fashion chameleon at your fingertips.

☀️👄Embark on a Stylish Journey with No Dry Lips!

Let the Water Colour Lip Balm be your on-the-go style and comfort essential when you travel. While lipstick typically offers intense color and coverage, Water Colour Lipbalm matches the intensity, allowing you to enjoy vibrant and bold lips wherever your travels take you. Also, unlike lipstick, which can be drying, the Water Colour Lip Balm keeps your lips moisturized in ensuring that you're comfortable in any climate or terrain you explore.

For women across age brackets, the Water Colour Lip Balm is a promising addition to their beauty regime. It assures a natural glow, complementing the subtlety of everyday looks while still upholding a dash of charm.

The Water Colour Lip Balm excels in every aspect! With its smooth, velvety texture that offers a delightful sensation on your lips, it surpasses the rough and dry feel of a lipstick, which can be uncomfortable. Why carry two separate items (lipstick for color and lip balm for moisturisation) when Water Colour Lipbalm provides both features in one convenient tube?

It's an ideal choice for achieving stylish and comfortable lips during your travels.

The Water Colour Lip Balm now comes in three variants:

☀️ Super Me (a charming red tint): ushering in a bolder look, this shade is an ally for the nights that demand a dramatic flair.

Mentholatum’s Water Colour Lip Balm


☀️ Pamper Me (a sugar coral tint): to epitomising the classic look, it lends a touch of refined elegance to every ensemble.

☀️ Fancy Me (a sweet pink tint): for your go-to for the sweet and cute look, this hue promises playful, vibrant energy.


So, wait no more and grab your Mentholatum’s Water Colour Lip Balm today from all leading pharmacies and hypermarkets at RM19.90.





Dubai Chocolates by PHINIX STORE Go Viral on Shopee Live

Khaled Hassan (left) and Husman Setta (right), founders of PHINIX STORE

PHINIX STORE is the local homegrown seller responsible for making Dubai Chocolates go viral on Shopee Live. Deploying a creative and systematic approach to live selling, founders Husman Setta and Khaled Hassan, also known as Abang Ah Ah switched from a social commerce site to Shopee Live in July 2023 and saw Malaysian candy lovers place more than 1,000 orders per day with them, far outstripping their initial targets of 50 orders a day.
 
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Shopee Live : Malacca-Based Motorbike Dealership Sets Records


BLH Motor*, a Malacca-based motorbike dealership, successfully concluded its 9.9 Super Shopping Day Shopee Live campaign in Malaysia from 7th September to 9th September. The company achieved a record number of orders for over 50 units of 125cc to 155cc motorbikes, surpassing normal day orders by over 15 times in just eight hours of live streaming. Their first-ever 9.9 Super Shopping Day livestream drove 17 thousand engagements, reaching many digitally savvy Generation Z fans.

The livestream campaign not only built excitement with pre-hype livestreams and exclusive livestream-only RM799 off deals on 7th and 8th of September, BLH Motor consistently educated buyers about the features of top trending motorbikes such as Yamaha Y15ZR, Yamaha Y16ZR, Yamaha LC135, and Yamaha Ego Avantiz. BLH Motor decided to experiment with livestream during 9.9 this year when they noticed many automotive sellers on it, hoping to utilise the new channel to reach the Malaysian motorbike community to offer full bikes, parts, and accessories.

On 9.9 Super Shopping Day, RM999 livestream-exclusive vouchers off motorbikes priced RM9,999 and above were snapped up by livestream viewers. After asking questions in the chat box, live shoppers put the desired bikes into their shopping cart, remaining assured that they would get after-sales service and care as if they had purchased the bikes in a physical dealership, such as free towing for breakdown incidents and consultations regarding the motorbike.

The widespread popularity and overwhelmingly positive feedback from Shopee’s gearhead fans highlighted BLH Motor’s successful efforts in appealing to a wider community online and levelling up for sustainable growth. “Never in our time would we even think about doing live streams for motorbikes. This has been such an exciting learning experience, and a major eye-opener. Shopee was there for us every step of the way providing ample support and guidance, which enabled us to expand our market reach and sell more bikes,” according to BLH Motor’s spokesperson.

”Live streaming is similar to selling something offline, except with bigger reach whilst providing a similar level of engagement and interaction. Buyers can engage sellers through Shopee Live within the comfort of their own homes — it is easier and more interesting — effectively another way for online customers to connect with us,” added BLH Motor.

Kenneth Soh, Head of Marketing at Shopee Malaysia, said, “We’re so overjoyed whenever a seller who is new to Shopee Live experiments and performs well. More and more Malaysian sellers are discovering that livestream is a great way to create engagement, urgency and drive conversions, even with more expensive items such as motorbikes. Congratulations to BLH Motor for achieving such great results for 9.9!”

The tremendous success of the campaign has motivated BLH Motor to look out for future livestreams and utilise Shopee platform features to continuously live-demo more bikes. The demand for BLH Motor’s mopeds over 9.9 Super Shopping Day surpassed regular orders in their category by over 15 times, showcasing the power of Shopee Live and how sellers can leverage on this for more growth.

BLH Motor expresses its sincere gratitude for Shopee’s 9.9 supporters who made their Shopee Live campaign such a fun experience. The company remains dedicated to being the trusted choice of a variety of Yamaha, Honda, SYM, Benelli, Modenas, and WMoto motorbike, service and repair, and spare parts.

*BLH Motor’s Shopee Store: https://shopee.com.my/blhmotor

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THE SCHOOL BY JAYA ONE : Re-energies Nonprofit Community With ‘LET’S BE NICE’ Campaign

THE SCHOOL BY JAYA ONE : Re-energies Nonprofit Community With ‘LET’S BE NICE’ Campaign

The School by Jaya One has successfully rolled out a month-long campaign, themed ‘Let’s Be Nice’ from 21 August - 10 September 2023 to cultivate positivity and kindness within the community in line with Merdeka and Malaysia Day. The campaign is also in parallel to reaffirming The School’s core values as a community-driven space built on the foundation of championing community initiatives.

Shopee 9.9 Super Shopping Day!


Shopee kicks off the long-awaited year-end shopping season with its Shopee 9.9 Super Shopping Day!
Get ready as the year’s most anticipated online sale rapidly approaches, introducing great offers and incredible savings* for the 9.9 Super Shopping Day in Malaysia. From now till 9 September, Malaysians can look forward to an exhilarating shopping experience filled with unmatched and exclusive deals.

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OXY 关爱儿童教育 ,支持健康清晰肌肤~

OXY Acne Control Starter Kit

OXY, 此专为青少年设计的抗痘护肤品牌,不仅致力于促进健康肌肤和个人自信心,还通过教育为贫困学生提供援助。OXY 非常荣幸地与马来西亚Watsons 和 MyKasih 基金会携手合作,协助并改善弱势原住民学生的生活,为他们塑造积极而深远的影响 。

OXY 意识到原住民学生面临的经济困境和有限的教育资源,决定为他们尽一分力,以确保他们获得平等的教育机会。今年,OXY 与 Watsons 成功为此“我们关爱儿童教育”活动筹集了RM50,000。此基金将支援 140 名来自雪兰莪 Sekolah Kebangsaan (SK) Sungai Judah 学生的教育与学习。

OXY 教育计划将赞助特定学生参与课后学习计划,致力于提升基本技能如阅读、书写以及计算。此赞助计划有助提升学生的学习能力,让他们更充分地掌握课程知识,提升他们的学术成长以及未来前景。不但如此,OXY 将提供 7 台液晶电视机,以改善学习环境,并为学生制造更具互动性的数码体验。

除了教育资助,OXY 也捐赠乐器予 SK Sungai Judah,旨在培养学生对音乐的兴趣,为他们开拓无限可能的未来。此迷你乐队的成立将可丰富学生们的人生体验,让学习更有趣和充满创造力。

“我们坚信每位儿童都有享有优质教育的权利。” SK Sungai Judah 校长 Shamsul Fadilah Bin Asmara 先生如此表示。 “OXY 对此教育计划的支持是非常值得赞扬的。此举大大点燃学生们的学习热忱,鼓励他们上学,为他们打开通向光明未来的大门。” Rohto-Mentholatum (M) Sdn Bhd 总经理 Lim Mei Yuen 强调 OXY 致力于通过“我们关爱儿童教育”活动,助力弱势的原住民学生,为他们提供资源、筹款和捐助以促进平等的教育机会。

“今年是 OXY 实行教育计划的第二年,旨在支援弱势学生的教育发展。” Lim Mei Yuen 说道。 “在 MyKasih 基金会和 SK Sungai Judah 教师们的支持下,我们非常期待见证学生们的卓越成长和进步。通过我们所捐赠的乐器,我们希望能培养他们对音乐的热爱,并激励他们拥抱这无限可能的世界。”

“马来西亚 Watsons 很荣欣能够与 OXY 以及 MyKasih 基金会合作,为不幸的原住民提供支持和教育援助。Watsons 的顾客也可透过在 Watsons 购买任何 OXY 的产品来参与此教育计划。通过每一次的购买,RM1 将被捐赠予此筹款活动。我们相信这个倡议可以提升他们的教育水平,进而为未来培养更多高素质的领袖,”马来西亚 Watsons 董事总经理 Caryn Loh 表示。

OXY Acne Control Starter Kit

OXY 的使命是协助青少年实现健康肌肤和建立自信心。我们致力于为弱势学生的教育提供支持,确保人人享有平等权利。作为我们持续努力的一部分,OXY 将继续为更多儿童助力,提供支援和资源,为他们开拓通向光明未来的大道。通过将护肤专业知识与社会责任相结合, OXY 致力于在年轻人生活中产生积极影响,由内而外打造健康幸福生活。

欲知更多详情或支持“我们关爱儿童教育” 活动,请浏览 https://oxy.com.my/ 或面子书专页: https://www.facebook.com/OxyMalaysia/

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Shopee Launches First-of-its-Kind Nationwide Campaign


‘Shopee Spotlights Local — Unveiling Malaysian Gems’ calls for Malaysians to shop local e-commerce sellers to preserve Malaysia’s heritage, nurture local talents, and drive our economy in an inclusive and sustainable way.

By making the book, the first of its kind in this country, available to the public from 31 August 2023, Shopee aims to empower all Malaysians to start shopping purposefully with an immediate focus on Made-in-Malaysia products from underserved communities. Upholding its mission of using technology to help the underserved, Shopee empowers sellers by identifying and highlighting local sellers for better access to marketing solutions and hyper-localised campaigns, managing them so they succeed on Shopee, increasing seller education via its free Shopee University courses, and providing incentives so they find more opportunities on Livestream commerce.

The 100-page, full-colour booklet (downloadable in English and Bahasa Malaysia on Shopee Malaysia PR Newsroom website) is the first part of a series of episodic content that gives voice to Malaysian sellers breaking barriers online. It profiles Shopee sellers in each state who are top performing in terms of popularity, biggest storefronts, green products, exporters, livestreamers, and women-owned businesses. In addition, the book includes street-level stories and testimonials of sellers who have used their online success to uplift others in their communities.




Shopee is using the Shopee Spotlights Local campaign and authentic seller stories to promote greater awareness on how buying from small, independent sellers in our neighborhoods preserve local industries, reduce the carbon footprint, increase the level of personalised offerings, and encourage more homegrown entrepreneurs and innovators. Doubling as a handy guide for users to protect themselves, the book offers tips on shopping safely, understanding Shopee Guarantee, identifying responsible sellers, and its 100% Authenticity policy.

The vignettes about sellers pursuing their dreams online and showing us that Malaysians from all walks of life can build communities, include:

Zeeda Aziz of Pasar Kedah, who did not let her leg amputation stop her from expanding her ikan bilis business online

Edward Wong of HomeDecoStore, who listened to his customers and designed prayer mats customised to local preferences

Hafiz Oon of Mr Bentong, whose popular ginger juices have garnered so much word of mouth that he sources from ten ginger farms in Pahang to meet demands



“Malaysian businesses near you are often the beating heart of our local economy and the backbone of our communities. When you shop locally online, you are supporting Made-in-Malaysia products from underserved communities. We are heartened to see the support that many of our local sellers continue to receive through their online businesses, and remain committed to partnering with and supporting them in their e-commerce journey,” said Kenneth Soh, Head of Marketing at Shopee Malaysia.

Shopee aims to distribute 15,000 free copies of the booklet to users free in all states as they receive their parcels from SPX by Malaysia Day. The online version of the book is available for download at: https://sites.google.com/shopee.com/prnewsroom/home

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Shopee - Partnership with Sasbadi, Commits Up to RM50 Million for Malaysian Students.


Rm30 Voucher Sasbadi Shopee


Shopee, the leading e-commerce platform in Southeast Asia & Taiwan, has officially partnered with Sasbadi, Malaysia’s leading publication house and education solutions provider, to empower students in achieving their educational goals. The partnership was launched to make high-quality learning and revision materials more accessible to the Malaysian student community, giving them access to the right tools to succeed in their studies.

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Shopee Seller 帮助1200名卖家顺应电商市场的消费趋势,共同打造更具包容性的经济体~



为了迎合年轻线上消费群体不断变化的消费价值观,大马 Shopee 的1200名卖家于2023年6月21日在双威度假村(Sunway Resort)举行的第6届 Shopee 卖家峰会(Shopee Seller Summit)上一致决定,即日起采用注重价值观的营销方式(Value-Based Marketing)。一年一度的 Shopee 卖家峰会是马来西亚最受欢迎的电子商务大会,旨在带领来自各行各业的 Shopee 卖家掌握电商市场的最新消费趋势和认识 Shopee 新增的各种网店功能,并与全国卖家携手透过电商平台的力量促进社区发展。



颠覆了只有大型跨国公司才有能力发展使命型事业(purpose-driven business)的观念,10名注重消费者价值观的 Shopee 卖家在今年的峰会上设立展示柜台,向出席者展示他们如何通过用户体验、故事营销和畅通无阻的客户互动来推广自己独特的价值主张。另外,资深卖家(Shopee Xpert) 和 星级卖家(Shopee Bintang) 也在峰会上通过各种注重价值观的互动破冰游戏,创造了令人难忘的以价值为基础的学习体验,例如提倡电商平台包容性的 Marketplace Inclusion Treats-In-the-Jar、学习建设社群的 Building Connected Communities Jenga 和重新定义电商的 Redefining E-Commerce Pictionary 等。

马来西亚 Shopee 董事蔡承迅(Cheng Xun Chua)在演讲中宣布 Shopee 在促进马来西亚商家成长方面,在今年推出的各项重大倡议。首先,Shopee 正努力加强在物流和支付方面的工作和技术,同时也优先关注品牌保护策略,为注重价值观的客户创造更优质的消费体验。其次,Shopee 矢志透过建立跨品类协同效应,加深卖家与客户之间的关系,提高客户参与度,希望借此提高 Shopee 庞大用户群的客户终身价值(CLV)。


蔡承迅说:“在当今的电商市场中,许多客户都会通过网红和联盟营销对品牌的宣传和评价来了解一个卖家的价值主张。我们的 Shopee 360 全方位营销解决方案(Shopee 360 Marketing Solutions)能为卖家提供一个全方位的端到端平台营销解决方案,包括提供一系列营销工具和服务,帮助卖家提高知名度和营业额。”

青年企业家 Khairul Aming 是2022年 Shopee Super Award 的最佳新卖家奖和最佳客户服务奖的得主。他在今年峰会的一场圆桌论坛上带头呼吁全国卖家必须及时掌握消费者的行为和需求。这场圆桌论坛的发言者还包括另4名 Shopee 资深卖家,他们是 PerySmith 的 Roy Sam、Ecobb 的 Kim Yeo、Celovis Jewelry 的 Sammy Chong 和 Coty Malaysia 的 So Bee Leng ,他们一致认同满足消费者注重价值观的消费需求将能培养更持久的客户忠诚度。

Khairul Aming 于2021年在 Shopee 推出自有品牌叁巴辣椒酱 Sambal Nyet,并且在去年8月的销量突破了100万罐,在近两年成功创造2150万令吉的销售额。不仅如此,Khairul 还善于在网络上制作符合马来西亚人口味的美食内容,他的 Instagram 账号目前拥有超过370万名粉丝。他在 Shopee 上的网店则一直保持在平均5颗星的店铺评级,并且拥有超过39万2200名粉丝。Khairul 来自吉兰丹,其蒸蒸日上的业务成功为他家乡的50多名员工和150名家庭主妇创造了就业机会,成为了为社会不同群体提供就业机会的典范。


马来西亚 Shopee 营销活动主管苏庆汉说:“每年都有成千上万的卖家参加我们的卖家峰会,并在这里交流,学习新事物,共同成长。今年,我有幸在我的研讨会中带领全国卖家认识各种崭新又极具前瞻性的注重价值观的营销策略,我相信这些策略有助于推动电商市场对社会和经济的发展。我要特别感谢2023年 Shopee 卖家峰会的所有赞助商,包括 Commerce.Asia、Intrepid、Kumoten、Mono & Co、PayRecon、Red Dino、SiteGiant 和 Toyo 等,正是因为他们的大力支持,本届峰会才得以圆满落幕。”

2023年 Shopee 卖家峰会的出席者还包括 Zhiwei Herb 的 Ooi Zhi Wei,Beehaus 的 Felix Lee 和 Tee Ying Fui,Racing Passion Moto 的 Karen Tee、BeNourish 的 Eelin Lim、Samview 的 Leon Wong、Lampu Cherita 的 Mohd Zaid、HomeDeco 的 Edward Wong、Tokey Sambal Hitam 的 Khairil Adhzaha、Mamami Shoppe的 Patricia Marin 和 Mr Bentong 的 Hafiz Oon。这些卖家都用自己的品牌证明了本土企业如何通过 Shopee 的电商生态系统满足当今消费者注重价值观的消费需求,共同为大马打造一个具有包容性的经济体。

去年,Shopee 成功帮助超过25万名新卖家实现数码融合,为他们提供了开设网店必备的数码技能和工具。其中,有145名新卖家在开设 Shopee 网店的首12个月就获得超过50万令吉的销售额。Shopee 一直致力于利用科技的变革力量创造更具包容性的数码经济,包括在 Shopee 卖家峰会上为卖家们提供各种数码工具,以提高他们的数码技能,并在线上构建一个可持续发展的商业模式。




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Malaysian Female Sellers Uplift Other Women on Shopee

Malaysian Female Sellers Uplift Other Women on Shopee

Shopee’s 2023 ShopeeSapotLokal Building Connected Communities study(1) finds that 100% of Malaysian women who achieve economic inclusion share their success by uplifting other women in B40 and rural areas. For 1,015 female sellers surveyed on the marketplace this Ramadan period: two-thirds hire single, rural, or impoverished women, or source directly from women-owned suppliers; a third facilitate networking opportunities and training programs.

These findings demonstrate that Malaysian women in the digital economy are not only supporting household dependents during peak Ramadan e-commerce sales(2), but are a driving force in giving back by lowering barriers to entry, widening access to customers, and providing more flexibility in time management to other women like themselves. 


When asked ”How has Shopee opened up new opportunities for women sellers like yourself?” – eight in ten respondents value the benefits and freedom of starting an online storefront easily with minimal investments and scaling it for sustainable growth, whereas two in ten respondents value the time they get to support their family, pursue their own aspirations, and enhance their skills.


Having achieved success for themselves this Raya, women on Shopee have been able to save time and effort in establishing alternative revenue streams, build relationships with resellers, vendors, and infrastructure partners they have no prior contacts with, and figure out how to invest in attracting their first customer base, especially for marginalised or impoverished women in rural and B40 communities. Not to mention, juggling their careers on top of household responsibilities and raising children.


#ShopeeSapotLokal’s community of women sellers have a sense of purpose and are capitalising on opportunities to drive greater inclusion by appealing to younger generations of Malaysian shoppers who shop purposefully online(3). When Generation Z choose to buy from women-owned stores, the survey helps them understand why these women think it’s important their business is supported: 60% of respondents are driven by career growth, financial empowerment, and long-term stability. 40% believe in making a positive impact with products that improve lives and by being role models for women and children. 


Kenneth Soh, Head of Marketing at Shopee Malaysia, said, “Our belief is that e-commerce should be accessible to all. With this survey, Shopee’s community of empowered business-women are getting their voices heard. They’re advocating for a multifaceted approach to uplift other women and encouraging online shoppers to support them. These women are playing a significant role in Malaysia’s digital economy, and we’re sitting up listening and giving them the platform to succeed.”


Their growing participation in e-commerce allows Malaysian women to give their point of view on how to upskill other women to unlock their growth potential. 70% of women surveyed identified understanding people and delivering on trust as critical to success 30% prioritise marketing as important to improve store content and deliver on their brand story, 20% focus on engaging shopping experiences to increase orders, and 20% emphasise customer service for star ratings and positive reviews. Only a third think upskilling is needed in navigating the platform features or optimising operations.


When asked which Shopee marketplace feature they utilise most to grow given their specific needs and constraints as women entrepreneurs, 36% of women sellers want to become preferred sellers or achieve Shopee Mall status. 25% want to leverage influencers and Shopee Live for higher visibility, 23% seek Seller Education Hub and Shopee Bintang Komuniti support, and 18% would like to capitalise on Big Campaigns.  


“Championing other women’s success means they can help each other define how Malaysian communities are built, communicated with, and how value-based businesses are run. 90% of women surveyed would recommend Shopee as a platform of choice to other women sellers promoting value-based shopping and inclusion,” Soh concluded. 


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