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Shopee - Partnership with Sasbadi, Commits Up to RM50 Million for Malaysian Students.
Shopee Seller 帮助1200名卖家顺应电商市场的消费趋势，共同打造更具包容性的经济体~
颠覆了只有大型跨国公司才有能力发展使命型事业（purpose-driven business）的观念，10名注重消费者价值观的 Shopee 卖家在今年的峰会上设立展示柜台，向出席者展示他们如何通过用户体验、故事营销和畅通无阻的客户互动来推广自己独特的价值主张。另外，资深卖家(Shopee Xpert) 和 星级卖家(Shopee Bintang) 也在峰会上通过各种注重价值观的互动破冰游戏，创造了令人难忘的以价值为基础的学习体验，例如提倡电商平台包容性的 Marketplace Inclusion Treats-In-the-Jar、学习建设社群的 Building Connected Communities Jenga 和重新定义电商的 Redefining E-Commerce Pictionary 等。
马来西亚 Shopee 董事蔡承迅（Cheng Xun Chua）在演讲中宣布 Shopee 在促进马来西亚商家成长方面，在今年推出的各项重大倡议。首先，Shopee 正努力加强在物流和支付方面的工作和技术，同时也优先关注品牌保护策略，为注重价值观的客户创造更优质的消费体验。其次，Shopee 矢志透过建立跨品类协同效应，加深卖家与客户之间的关系，提高客户参与度，希望借此提高 Shopee 庞大用户群的客户终身价值（CLV）。
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蔡承迅说：“在当今的电商市场中，许多客户都会通过网红和联盟营销对品牌的宣传和评价来了解一个卖家的价值主张。我们的 Shopee 360 全方位营销解决方案（Shopee 360 Marketing Solutions）能为卖家提供一个全方位的端到端平台营销解决方案，包括提供一系列营销工具和服务，帮助卖家提高知名度和营业额。”
Khairul Aming 于2021年在 Shopee 推出自有品牌叁巴辣椒酱 Sambal Nyet，并且在去年8月的销量突破了100万罐，在近两年成功创造2150万令吉的销售额。不仅如此，Khairul 还善于在网络上制作符合马来西亚人口味的美食内容，他的 Instagram 账号目前拥有超过370万名粉丝。他在 Shopee 上的网店则一直保持在平均5颗星的店铺评级，并且拥有超过39万2200名粉丝。Khairul 来自吉兰丹，其蒸蒸日上的业务成功为他家乡的50多名员工和150名家庭主妇创造了就业机会，成为了为社会不同群体提供就业机会的典范。
马来西亚 Shopee 营销活动主管苏庆汉说：“每年都有成千上万的卖家参加我们的卖家峰会，并在这里交流，学习新事物，共同成长。今年，我有幸在我的研讨会中带领全国卖家认识各种崭新又极具前瞻性的注重价值观的营销策略，我相信这些策略有助于推动电商市场对社会和经济的发展。我要特别感谢2023年 Shopee 卖家峰会的所有赞助商，包括 Commerce.Asia、Intrepid、Kumoten、Mono & Co、PayRecon、Red Dino、SiteGiant 和 Toyo 等，正是因为他们的大力支持，本届峰会才得以圆满落幕。”
2023年 Shopee 卖家峰会的出席者还包括 Zhiwei Herb 的 Ooi Zhi Wei，Beehaus 的 Felix Lee 和 Tee Ying Fui，Racing Passion Moto 的 Karen Tee、BeNourish 的 Eelin Lim、Samview 的 Leon Wong、Lampu Cherita 的 Mohd Zaid、HomeDeco 的 Edward Wong、Tokey Sambal Hitam 的 Khairil Adhzaha、Mamami Shoppe的 Patricia Marin 和 Mr Bentong 的 Hafiz Oon。这些卖家都用自己的品牌证明了本土企业如何通过 Shopee 的电商生态系统满足当今消费者注重价值观的消费需求，共同为大马打造一个具有包容性的经济体。
去年，Shopee 成功帮助超过25万名新卖家实现数码融合，为他们提供了开设网店必备的数码技能和工具。其中，有145名新卖家在开设 Shopee 网店的首12个月就获得超过50万令吉的销售额。Shopee 一直致力于利用科技的变革力量创造更具包容性的数码经济，包括在 Shopee 卖家峰会上为卖家们提供各种数码工具，以提高他们的数码技能，并在线上构建一个可持续发展的商业模式。
Malaysian Female Sellers Uplift Other Women on Shopee
Shopee’s 2023 ShopeeSapotLokal Building Connected Communities study(1) finds that 100% of Malaysian women who achieve economic inclusion share their success by uplifting other women in B40 and rural areas. For 1,015 female sellers surveyed on the marketplace this Ramadan period: two-thirds hire single, rural, or impoverished women, or source directly from women-owned suppliers; a third facilitate networking opportunities and training programs.
These findings demonstrate that Malaysian women in the digital economy are not only supporting household dependents during peak Ramadan e-commerce sales(2), but are a driving force in giving back by lowering barriers to entry, widening access to customers, and providing more flexibility in time management to other women like themselves.
When asked ”How has Shopee opened up new opportunities for women sellers like yourself?” – eight in ten respondents value the benefits and freedom of starting an online storefront easily with minimal investments and scaling it for sustainable growth, whereas two in ten respondents value the time they get to support their family, pursue their own aspirations, and enhance their skills.
Having achieved success for themselves this Raya, women on Shopee have been able to save time and effort in establishing alternative revenue streams, build relationships with resellers, vendors, and infrastructure partners they have no prior contacts with, and figure out how to invest in attracting their first customer base, especially for marginalised or impoverished women in rural and B40 communities. Not to mention, juggling their careers on top of household responsibilities and raising children.
#ShopeeSapotLokal’s community of women sellers have a sense of purpose and are capitalising on opportunities to drive greater inclusion by appealing to younger generations of Malaysian shoppers who shop purposefully online(3). When Generation Z choose to buy from women-owned stores, the survey helps them understand why these women think it’s important their business is supported: 60% of respondents are driven by career growth, financial empowerment, and long-term stability. 40% believe in making a positive impact with products that improve lives and by being role models for women and children.
Kenneth Soh, Head of Marketing at Shopee Malaysia, said, “Our belief is that e-commerce should be accessible to all. With this survey, Shopee’s community of empowered business-women are getting their voices heard. They’re advocating for a multifaceted approach to uplift other women and encouraging online shoppers to support them. These women are playing a significant role in Malaysia’s digital economy, and we’re sitting up listening and giving them the platform to succeed.”
Their growing participation in e-commerce allows Malaysian women to give their point of view on how to upskill other women to unlock their growth potential. 70% of women surveyed identified understanding people and delivering on trust as critical to success — 30% prioritise marketing as important to improve store content and deliver on their brand story, 20% focus on engaging shopping experiences to increase orders, and 20% emphasise customer service for star ratings and positive reviews. Only a third think upskilling is needed in navigating the platform features or optimising operations.
When asked which Shopee marketplace feature they utilise most to grow given their specific needs and constraints as women entrepreneurs, 36% of women sellers want to become preferred sellers or achieve Shopee Mall status. 25% want to leverage influencers and Shopee Live for higher visibility, 23% seek Seller Education Hub and Shopee Bintang Komuniti support, and 18% would like to capitalise on Big Campaigns.
“Championing other women’s success means they can help each other define how Malaysian communities are built, communicated with, and how value-based businesses are run. 90% of women surveyed would recommend Shopee as a platform of choice to other women sellers promoting value-based shopping and inclusion,” Soh concluded.
ShopeeFood and Pizza Hut Delivers Love to Food Delivery Partners for Ramadhan and Hari Raya Celebrations
In conjunction with Ramadhan and the upcoming Hari Raya celebrations, ShopeeFood together with Pizza Hut organised several berbuka puasa sessions across Klang Valley and Selangor for its fleet of food delivery partners. The #ShopeeDeliversLove campaign is in its second year and aims to show appreciation to ShopeeFood delivery partners.
Hundreds of delivery partners attended the sessions across many locations such as Wangsa Maju, Kota Damansara, Kepong and Kajang. Besides feasting on various yummy pizzas and beverages provided by Pizza Hut, the delivery partners also received many other goodies like Hari Raya cookies and petrol vouchers.
According to Kwa Yin Leng, Head of Operations for ShopeeFood Malaysia: “We are excited to be able to host this event on an annual basis for our delivery partners. ShopeeFood recognizes the important role driver partners play in our business. As such, we continue to engage them closely, to better understand their needs. We take our driver partners’ feedback seriously, implement support initiatives and policies that meet their needs and continuously improve their welfare.”
“ShopeeFood is committed to delivering the highest quality of service for our customers by providing our users with value, variety and convenience through an integrated ecosystem. We hope by providing good food to our delivery partners, they will have more flexibility to observe their religious duties while delivering customer orders during this busy period,” she added.
According to Kwa Yin Leng, Head of Operations for ShopeeFood Malaysia: “We are excited to be able to host this event on an annual basis for our delivery partners. ShopeeFood recognizes the important role driver partners play in our business. As such, we continue to engage them closely, to better understand their needs. We take our driver partners’ feedback seriously, implement support initiatives and policies that meet their needs and continuously improve their welfare.”
“ShopeeFood is committed to delivering the highest quality of service for our customers by providing our users with value, variety and convenience through an integrated ecosystem. We hope by providing good food to our delivery partners, they will have more flexibility to observe their religious duties while delivering customer orders during this busy period,” she added.
Besides receiving food, delivery partners were also given a chance to win attractive lucky prizes that included smartphones, helmets and other riding apparel like raincoats.
Delivery partners interviewed during the event also expressed their appreciation for the gesture from ShopeeFood. En. Faizal bin Hashom who has been working with ShopeeFood for more than one and a half years said: “It is such a great event, and I hope ShopeeFood can organise a bigger one in the future so more drivers can attend it together. The timing to have the event during the month of Ramadan and Hari Raya is good as wells
For the Hari Raya period, ShopeeFood will also be having special discounts from 20th - 21st April. The offers include Free Delivery and features various merchants such as myBurgerLab, HWC Coffee, and Nasi Ayam Penyet. ShopeeFood was established in 2021 to help its users benefit from a convenient and hassle-free food delivery experience by providing numerous eateries, from popular joints to local street food stalls, at the best value. As part of Shopee’s existing ecosystem that includes the mobile wallet ShopeePay, along with amazing deals and promotions all year round, Malaysians have a secure, and rewarding payment and delivery experience with ShopeeFood.
Shopee - 新一代大马人在网购时重视价值观
新一代大马人有目的性地在线上购物 – 根据Shopee的市场数据，线上消费者于2023年选择购买提倡精明使用（smarter consumption）的产品是2020年的三倍。相较于“new”，大马人搜索的关键词如“pre-loved”、“pre-owned”、“warehouse clearance”、“demo unit” 以及 “thrift” 有明显地增长。
Shopee Express Stays Committed to Timely Deliveries Despite Unpredictable Weather
The unpredictable weather in Malaysia posed significant challenges to businesses operating in the country, particularly those in the logistics and delivery sectors. In such cases, Shopee Express adapted quickly to ensure that unfavourable weather conditions do not impact couriers and deliveries in such scenarios. These measures enable them to deliver orders on schedule while maintaining a high level of safety, care, and precision.
While rescheduling may be necessary in some instances due to local authorities closing off specific routes due to potential high risk of flood or landslide, Shopee Express ensured that customers were kept informed of any changes to their delivery schedules through push notifications. Parcels were delivered diligently at the earliest possible time once conditions permitted.
Muhammad Faris Bin Ismail, 21, a Shopee Express courier from Sri Medan, Johor, who regularly covers Seri Damai Perdana, stated that during the recent flood, he had to navigate through floodwaters as high as 3.5 feet and was occasionally stranded during the journey. Amidst difficult conditions, he persists in delivering parcels safely by foot, fulfilling his duty and the confidence placed in him. He recognizes the importance of bringing joy and convenience to the local communities and feels grateful to be able to make a positive difference in people's lives.
Norazman Bin Mohd Ismail, 34, a Shopee Express courier from Karak, Pahang for over 2 years, shared that the flood season presents uncertainties for delivery services. He feels deeply for those impacted by the floods and strives to deliver parcels safely and promptly as he understands that some parcels may contain urgent items like food or supplements that customers need. Yet, he knows that circumstances beyond his control may result in delays and apologises beforehand for any inconvenience, all the while maintaining his commitment to offering reliable delivery services to customers.
Cheah Lee Sun, Head of Shopee Express, affirmed that timely delivery is important to the communities they serve. “We worked tirelessly to fulfil our promises, even in the face of unpredictable weather conditions. Our couriers are trained to handle such situations, and we are proud of their dedication to support the affected communities.”
“These hardworking couriers handle numerous orders every day, covering long distances to reach their destinations. The number of parcels delivered is a testament to their commitment to supporting local communities. Despite encountering unforeseen challenges along their journey, they display resilience and sacrifice their personal time with loved ones to fulfil their responsibilities."
Shopee Express has become a reliable and trustworthy partner for online shoppers, thanks to its same-day delivery and expanded coverage in Borneo. In order to ensure the safety of its couriers, Shopee Express carefully monitors the weather every day, and provides extra protection to customers' parcels by using gunny sacks and plastic wraps.
ShopeeFood - 妇女节 感谢女性送餐伙伴的贡献 #shopeedeliverslove
配合于3月份的国际妇女节,ShopeeFood 举办了一场特别活动, 以表感谢巴生谷的女性送餐伙伴。 该活动得到了 NIVEA、Marrybrown、Chatime 和L'Oréal Malaysia 等几个领先品牌的支持。 近 60 名女送餐伙伴与朋友的陪同下参加了这一天的活动。
Shopee Food - Top Tips For Saving Up Before PAYDAY
If you’re looking to save money while waiting for your salary to arrive, here are THREE WAYS to maximize savings before your next payday:
1. Make a Budget
Before you start shopping, make a budget for how much you can afford to spend. This can help you avoid overspending and ensure that you only buy items you actually need. If you’re ordering online, check out ShopeeFood’s amazing deals that can help you to save up extra ringgits!
2. Plan your Purchases
Look at the items that are on sale and make a list of the ones you want to buy. This way, it helps you to stay focused and avoid buying things on impulse.
3. Enjoy FREE delivery to the fullest
Surprise your best pals with something savory or something sweet! Let it be known that our free delivery vouchers are now up for grabs this ShopeeFood Day and PayDay!
ShopeeFood PayDay Amazing Deals Just You!
Order from a variety of restaurants like Lim Fried Chicken, Kenny Rogers Roasters, Sangkaya, Krispy Kreme and much much more:
From 25th - 28th Feb
● 50% OFF Vouchers
● Free Delivery min. spend RM0
For more information on ShopeeFood Day check out ShopeeFood Day Promos/ PayDay Sale PayDay Sales Promos , or visit or follow @shopeefood_my on Instagram.
Terms and conditions apply.
Love Is I1 The Tummy When It's With Shopee Food
February is the most special time of the year to celebrate love in all it’s forms. Whether it’s a special someone or even your best friend, get creative this Valentine’s Day and curate a special meal to celebrate yourself or someone you love including the cat.
With plenty of options and three meals to plan, take advantage of ShopeeFood to help you design this special moment. Skip waiting on reservations or giving out boring ol’ chocolate - instead opt for variety, convenience and ease.
Eat Your Heart Out
Whether it's a cozy celebration at home or having a laughter filled hangout with friends, look no further than ShopeeFood for make-it-yourself food delivery kits or family dinner. Offering both sweet and savory options, ShopeeFood has exactly what you need to shower the person you love with food they’ll love delivered to their doorstep. The promotion features a wide range of merchants in Klang Valley, Johor, Ipoh, Penang and Kota Kinabalu.
For more information and order link: Valentines Day Promo
What’s On Offer
1. From now until 14 FEBRUARY 2023
ShopeeFood Super Deals up to RM21 OFF on menu items
2. Mid-Month 15 FEBRUARY SALE
Super Deals with up to 50% OFF on menu items and wide range of merchants
For more information and order link: Mid Month Sale
Shopee : 大马民众如何为数码包容性做准备 , 60%的买家继续通过电子商务实现目标和获得乐趣~
大马Shopee正式发布其消费者趋势报告 – ‘Past the Starting Line: Adapting to Malaysia’s Digital Consumers in 2023’。在2千150名马来西亚受访买家中，60%表示将在2023年继续通过电子商务实现目标和获得乐趣。实际上，手机与配件（61%）、汽车相关（60%）、时尚（59%）和居家与休闲（59%）等类别的买家越来越精通科技，并充分意识到他们在支持本地商家的多元需求，借此促进经济的未来发展。
1. 更懂得使用数码服务
当询及他们在2023年的新年目标有哪些时，35%的大马民众希望在今年优先考虑他们的个人身体状况和身心健康。他们想要以不同的方式提升自己：在生活方式与需求方面做出更好的选择（26%）、提升技能和培养爱好（23%）以及增强社交的信心（16%）。在搜索和购买物品方面，39%的买家计划于2023年购买更多家居与休闲产品、38%的人对家庭必需品如家庭用品感兴趣、13%希望通过书籍和游戏获取知识，以及10%想要为锻炼和旅行准备装备。
由于他们更精通科技，并在他们的消费者旅程中花费更多时间上网，因此51%的买家认为，个人化和更灵活的购物体验在新的一年里越来越重要。特别是在所有类别的消费者之中，32%的大马民众想要探索Shopee circle的优惠和直播购物（live shopping），17%的人则希望通过持续支持本地商家，更具意识地消费（mindful shopping）。
2. 偏乡社群对数码服务的使用率上升
当Shopee询问受访买家对于婆罗洲卖家的本地商品是否感兴趣时，10名买家中有5人有兴趣为提高他们的生活品质，而支持婆罗洲的本地商家。35%的人考虑改变偏好，购买更多本地商品；其余者则保持他们已掌握和养成的网购习惯。许多人为能支持偏乡地区弱势群体所贩售的本地商品感到兴奋，因为这些产品的质量良好且持久耐用。居住在大城市以外的卖家可以向来自吉兰丹的本地企业家，Khairul Aming取经。他通过忠诚顾客的支持实现了显著的增长，进而在2022年Shopee Super Awards上获得了Super Favourite MCO Entrepreneur的奖项。
“我们持续以用户为中心（user-centric approach），确保我们充分了解趋势和买家的现况，通过我们具包容性的生态系统（inclusive ecosystem）创造正面的影响。这有助于我们输出努力并以最优化的方式来满足用户需求，进而共享数码经济的未来。与此同时，感谢他们的参与和支持，让Shopee在马来西亚YouGov最佳品牌榜中排名第一，并在“一般零售”及“生活方式应用程序”类别中获得Kantar最强马来西亚品牌的金奖。我们期待能相聚庆祝，并以更大的希望回馈我们的本地社群，让马来西亚人民能够享受愉快的购物体验，”大马Shopee营销活动主管苏庆汉说。
3. 越来越多年轻、更具目的性的买家
随着越来越多年轻、更具目的性的买家崛起，许多人不会在原则上妥协。10名国人中有7人力求通过产品保修、直播演示（live demo）和开箱（unboxing）等富有见地的内容来做出明智的购买决策，确保他们喜爱的产品是物超所值。由于买家密切关注卖家的立场和行为，他们可以与Shopee的多元网红社群互动，发掘并享受真实的购物体验。
Shopee首席营运官冯时钦指出，“在过去的两年里，我们已经看到如电子商务的数码服务是如何改善人们的生活，以及改变消费者与商家的连接方式。尽管许多人对于上网已经不陌生，但我们才刚跨过马来西亚数码经济的起跑线，有更大的长期机会来协助更多人受益。这些数码消费者将会在来年继续影响数码经济的未来。Shopee分享的是我们所观察到的主要消费者趋势，企业需要适应这些趋势，而这样做的企业能为建立一个具韧性的数码生态系统（resilient digital ecosystem）打下基础，让他们在未来能触及更多用户。我们致力于帮助我们的合作伙伴了解这些趋势，并开启更多机会。”
买家将继续影响数码经济的未来，并对他们的线上交易有更高的期望。32%的买家计划在2023年花费更多时间，通过Shopee Prizes解压和赚取金币。逾29%的人选择通过Shop Malaysia来支持本地商家和产品、28%的人习惯性地在Shopee Mall搜索正版和正宗的商品，而其余者则关注趋势和Shopee Live上售卖的最新产品，以及通过ShopeeGivesBack捐款给弱势群体。
‘Past the Starting Line: Adapting to Malaysia’s Digital Consumers in 2023’消费者趋势报告是Shopee思想领导力系列的一部分。这些数据洞察能让线上卖家和买家，利用电子商务与数码服务来加强韧性（resilience）及保持相关性（relevant）。更多关于马来西亚网红（influencers）的详细洞察将于下周发布。
“与TOP创造美好未来”返校活动强势回归 全力支援人民组屋社区的 200 名儿童
SHOPEEFOOD PAYDAY CHRISTMAS SPECIAL
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From 20th to 25th December, ShopeeFood has lined up some amazing promos to start the Christmas cheer with RM25 off discounts and up to 99% off with ShopeeFood. Whether you are busy wrapping gifts, decorating the tree or just visiting, ShopeeFood has you covered. And with the ShopeePay mobile wallet, you can take advantage of amazing deals with a secure, rewarding payment and delivery experience with ShopeeFood.
Value for Money
Chin Yi Hong, Kuala Lumpur
“I went to a new restaurant recently. It was a little far from my place, but I loved the food. Luckily, I found it on ShopeeFood! Imagine my excitement when I could order in my favourite food from that restaurant. And the best part is that they offer great discounts. It is truly value for money and my Christmas just got better.”
Variety of Food
“Christmas is my favourite time of the year. With so much to do, from all the cleaning, shopping, and decorating the Christmas tree, and so little time, I turn to ShopeeFood. You can order just about any type of food on the app. The choices are endless, and I can focus on getting ready for Christmas while my favourite foods are delivered right to my doorstep!”
Donovan David, Selangor
Convenient and Hassle Free
“When it comes to the festive season, especially Christmas, everyone is busy cooking for Christmas day. With technology being at our fingertips, I have opted to just order in. I can spend quality time with my family and friends and at the same time order great food from ShopeeFood. The safety and convenience of ShopeePay make my life so much easier”.
Melanie Siew Li Shean, Selangor.
ShopeeFood connects users to various eateries, from restaurants to local street food stalls, where you can choose from a wide variety of cuisines. ShopeeFood is currently available in six locations: Kuala Lumpur and Putrajaya, Selangor, Penang, Johor Bahru, Ipoh, and Kota Kinabalu. Make your Christmas time extra special with us!
Here’s ShopeeFood PayDay Amazing Deals Just You!
Order from a variety of restaurants like Salad Atelier, Kenny Rogers Roasters, Bubble Bee, JuiceWorks, Old Town White Coffee, Baskin-Robbins, Juicy and
Variety of Food
“Christmas is my favourite time of the year. With so much to do, from all the cleaning, shopping, and decorating the Christmas tree, and so little time, I turn to ShopeeFood. You can order just about any type of food on the app. The choices are endless, and I can focus on getting ready for Christmas while my favourite foods are delivered right to my doorstep!”
Donovan David, Selangor
Convenient and Hassle Free
“When it comes to the festive season, especially Christmas, everyone is busy cooking for Christmas day. With technology being at our fingertips, I have opted to just order in. I can spend quality time with my family and friends and at the same time order great food from ShopeeFood. The safety and convenience of ShopeePay make my life so much easier”.
Melanie Siew Li Shean, Selangor.
ShopeeFood connects users to various eateries, from restaurants to local street food stalls, where you can choose from a wide variety of cuisines. ShopeeFood is currently available in six locations: Kuala Lumpur and Putrajaya, Selangor, Penang, Johor Bahru, Ipoh, and Kota Kinabalu. Make your Christmas time extra special with us!
Here’s ShopeeFood PayDay Amazing Deals Just You!
Order from a variety of restaurants like Salad Atelier, Kenny Rogers Roasters, Bubble Bee, JuiceWorks, Old Town White Coffee, Baskin-Robbins, Juicy and
From 20th - 23rd Dec
● 50% OFF Vouchers
● Free Delivery min. spend RM0
From 24th - 25th Dec
● Up to 99% OFF Vouchers
● Free Delivery min. spend RM0
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Aeon 12 Days of Surprises , Christmas gift ideas ~
The festive mood officially begins at AEON as all its stores nationwide are filled with twinkling eyes and gleeful smiles to create treasured moments in cheerful anticipation of the year end celebration. The focus for the season of sharing this year is on making quality time with new traditions that hopefully are set to become a yearly meaningful fixture.
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