Watsons Brand Switch.Save.Win Contest Campaign Partners with the Philippine Department of Tourism and Cebu Pacific

A total of 80 lucky Watsons members and their friends were treated to an all-expenses paid holiday in exploring the beautiful islands in the Philippines for 3 nights/4 days as a result of the grand finale of the Watsons Brand’s Switch.Save.Win contest, held in conjunction with the Switch and Save with Watsons Brand campaign. Three hundred selected Watsons members who participated in the contest campaign competed against each other in 3 rounds of games at an event held at Paradigm mall, along with Watsons celebrity friends Arja Lee, Sasha Saidin,Thanuja Ananthan and Amber Chia who joined the winners to Philippines trip. This contest was supported by The Philippine Department of Tourism and Cebu Pacific.

The contest which began from 25 January to 2 April 2018, attracted 70,000 entries. To enter the contest, a Watsons member simply needed to spend RM30 on Watsons brand products (in a single receipt) to be eligible for one entry or spend RM30 in at least one (1) of the participating brands (Arome by Watsons, Collagen by Watsons, Hair System by Watsons, Naturals by Watsons, Water360 by Watsons and Target Pro by Watsons) and a Watsons brand product (in a single receipt) to be eligible for two entries. Purchases were made in any Watsons store or via the Watsons online (watsons.com.my).

“The Switch and Save with Watsons Brand campaign launched in 2016, encourages Watsons members to switch to great quality with better savings by purchasing Watsons Brand products. An extensive research and development programme and stringent quality process goes into each Watsons Brand item to create products that are safe and effective in meeting Watsons customers’ needs. From personal care items, beauty essentials, and healthcare – Asia’s leading health and beauty retailer provides our customers the choice to save as much without compromising on quality. In each Switch and Save campaign contest, we try to offer different attractive reasons and value to our customers for their loyalty towards the brand,” said Danny Hoh, Customer Director of Watsons Malaysia.

“On behalf of Philippine Department of Tourism, it was our pleasure to host the group for the FUN Trip to the Philippines! In return of the marketing campaign in 470 stores of Watsons in Malaysia, it has generated a huge awareness of Philippine destinations. I believe marketing through "WORD of MOUTH" and Social Media is very important nowadays. The tour itinerary was tiring but I noticed that all the participants were happy and enjoyed the experience. I am confident to say that, most of them already fell in love with Philippines and the Hospitalities of the Filipino”. It’s more fun in the Philippines. Said Dato’ Melissa Ong, Marketing Director, Philippine Department of Tourism, Malaysia.

During the trip, the winners together with Watsons celebrity friends, Arja Lee, Sasha Saidin,Thanuja Ananthan and Amber Chia were treated to a welcome dinner, sponsored by Marco Polo Plaza Hotel Cebu, where attendees were treated to a traditional Filipino cultural dance and awards were given to thebest dressed male and female where they paraded in a catwalk. The group had also visited one of the largest Watsons stores in the Philippines located at the SM Seaside Mall for a shopping tour on travel essentials. Cebu is a province of the Philippines located in the Central Visayas (Region VII) region, and consisting of a main island and 167 surrounding islands and islets. Its capital is Cebu City, the oldest city and first capital of the Philippines, which is politically independent from the provincial government. Other trip highlights included visits to the Alegre Guitar Factory, (where Cebu is known to be home to the best guitar craftsmen in the Philippines). In Bohol, the winners were treated to a luncheon onboard a small bancas or floating restaurant in the Loboc River Cruise. Loboc town is located approximately 24 kilometers from Tagbilaran City.

“Cebu has so much to offer as a destination itself and truly rich in cultural experiences”, said Amber Chia, Watsons Celebrity friend.

Not to be missed was Bohol's most famous tourist attraction, the Chocolate Hills. Looking like giant mole hills, the chocolate hills consist of are no less than 1268 hills (some claim this to be the exact number). They are covered with grass, which, at the end of the dry season, turns chocolate brown. They are in the Philippine Tourism Authority's list of tourist destinations in the Philippines; they have been declared the country's third National Geological Monument and proposed for inclusion in the UNESCO World Heritage List. Another wonder of nature was the Kawasan Falls, an adrenaline pumping adventure where winners got to canyon down creeks and streams. Kawasan Falls is a three-tiered cascade of crystal clear waterfalls. It is the highlight of Barangay Matutinao located in the municipal of Badian. The waterfalls makes up the Matutinao River System, also awarded many times as the cleanest inland body of water in the country. The water coming from the falls is clean and crystal clear.

“The Chocolate Hills was something that I had heard and saw of in the internet before I actually saw the actual formations of this wonder of nature and how amazing it is still retained until today as a tourist landmark attraction,” said Thanuja Ananthan, Watsons celebrity friend

Another highlight of the trip was a visit to Oslob, a province of Cebu. The winners also had the opportunity to get up-close-and-personal with the Bohol Tarsier and encountered the whaleshark in Oslob. The whale shark (Rhincodon typus) is the largest fish in the world; with its vast size it resembles the whales from which its common name is derived. The head is flattened and the wide mouth, positioned at the tip of the snout, stretches almost as wide as the body. The dorsal fin is particularly large and the tail has a half- moon shape.

“Swimming with the whalesharks in Oslob was truly a memorable experience that will be a highlight of my trip”, said Arja Lee, Watsons celebrity friend.

Other notable highlights during the city tour of Cebu included Magellan's Cross, a Christian cross planted by Portuguese and Spanish explorers as ordered by Ferdinand Magellan upon arriving in Cebu in the Philippines on (depending on source) 15 March 1521. This cross is housed in a chapel next to the Basilica Minore del Santo Niño on Magallanes Street just in front of the city center of Cebu City. The oldest Roman Catholic church in the country, it is built on the spot where the image of the Santo Niño de Cebú was found during the expedition of Miguel López de Legazpi. The icon, a statuette of the Child Jesus, is the same one presented by Ferdinand Magellan to the chief consort of Rajah Humabon upon the royal couple's christening on April 14, 1521. Another sightseeing spot was Fuerte de San Pedro, a military defense structure in Cebu (Philippines), built by the Spanish under the command of Miguel López de Legazpi, first governor of the Captaincy General 



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