Strengthening and expanding their presence to East Malaysia, AEON CO. (M) BHD. will launch their first MALL in the region on 20 April 2018 which host its first AEON Store. Located only 25 minutes away from Kuching town, AEON MALL Kuching Central endeavours to enrich the lifestyle of the community near and far. 

Spanning over 1.6 million square feet of gross built up area, housing more than 130 retail lots spread across three floors. In addition to this, the mall also comes with 1,800 car park bays that spread over five level of parking floors, designed to provide ample space for maximum shopping satisfaction to shoppers during their visit to the new mall. AEON Store which consist of AEON supermarket and department stores for family, offering fresh groceries, trendy apparels, household furnishing and appliances, as well as variety of F&Bs. 

Managing Director of AEON CO. (M) BHD., Mr. Shinobu Washizawa said: “We are excited to finally cement our presence in East Malaysia. Our latest store in Kuching will bring forth a completely new shopping experience not only for the Kuching community, but also for our East Malaysian friends in general. With three floors boosting different attractions, AEON Kuching Central is dedicated to being a one-stop destination to help shoppers find excitement in our mall offering – from grocery to fashion, lifestyle, food and beverage, and more!” 

Prior to the official opening of the mall, AEON Store Kuching held an exclusive preview for representatives from the media, providing them with a tour around the Supermarket and General Merchandise Store (GMS) to show what it has to offer. AEON CO. (M) BHD. also breaks tradition with the introduction of its preview sale – a first for any AEON MALL in conjunction with its official launch. Taking place between 17 to 19 April, AEON members are given the opportunity to shop and enjoy special discounts for products and services in AEON supermarket and department stores before its doors are officially open to the public on 20 April 2018. The conceptualisation of AEON Store is anchored upon AEON’s promise to provide all customers with an array of products and services, food and beverage corners, at the same time, personify convenience at its best.

The 1st AEON Store in East Malaysia offers a fulfilling shopping experience providing wide variety of products and services - a delightful selection of wholesome sensations, with everything within reach. On the ground floor of AEON Kuching Central, customers can find extensive range of fresh and quality groceries sourced locally and globally at AEON Supermarket. Besides shopping for groceries and household essentials, customers can also satisfy their appetites with delicious meal options.

A unique element of AEON Kuching Central is its food and beverage selection, in the form of Delica - a one-stop deli boasts a section selling ready-to-eat light bites and easy preparation meals and authentic Japanese cuisine such as sushis, assorted tempuras, pizzas, cooked meats, hot snacks, assorted sandwiches, salads and other similar items. 

If that’s not enough, there are also several food counters available such as ‘Ready to Cook’, ‘Salmon Counter’, ‘Marinated Counter’, ‘Premium Fruit Gift Pack’, ‘Cut Fruits & Juice Counter’, ‘Cheese Counter’, ‘Korean Kimchi Counter’ and ‘We Cook You Eat’ cooking station. 

Last but not least, for buns and pastries lover, ‘La Boheme’ Bakery, renowned for tasty delights will surely satisfied one’s craving with breads, croissants and donuts to name a few.

Apart from appetizing delicacies, shoppers can also find a contemporary mix of Japanese fashion, home and lifestyle concepts which include a wider range of merchandise. TOPVALU – AEON’s global flagship private brand, known as the provider of affordable yet reliable Japanese products since 1994 has been AEON’s standard in delivering the best quality, safety and value to consumers across Asia with TOPVALU groceries, TOPVALU COLLECTION for the versatile garments and TOPVALU HOME for the best selections of household furnishing and appliances for home.

AEON MALL Kuching Central will be officiated by Yang Berhormat Dato’ Henry Sum Agong, Deputy Minister, Ministry of Domestic Trade, Co-operatives and Consumerism; Datuk Iskandar bin Sarudin, Chairman of AEON CO. (M) BHD.; Mr Shinobu Washizawa, Managing Director of AEON CO. (M) BHD.; Mr Poh Ying Loo, Executive Director of AEON CO. (M) BHD.; and Mr Hiroyuki Kotera, Executive Director of AEON CO. (M) BHD., and representatives from the local community. 

“We would like to extend our heartfelt gratitude to the local authorities and communities who have been very supportive throughout the pre-planning and construction phase of AEON MALL Kuching Central. At AEON, we are always mindful of our Basic Philosophy, which always emphasizes on Peace, People and Community” concluded Washizawa.

At the official launch of AEON MALL Kuching Central, the Malaysian AEON Foundation will make a contribution of RM 30,000 each to four charity homes; Lembaga Kebajikan Anak-Anak Yatim, The Sarawak Cheshire Homes, Pertubuhan Kebajikan & Pendidikan Nur Murni and Rumah Seri Kenangan Kuching. 

With the launch of AEON MALL Kuching Central, AEON CO. (M) BHD. now has a total of 27 AEON MALLs and 35 AEON Stores nationwide


Elfira Loy, one of Malaysia’s top actress, model and social influencer partners with Watsons Malaysia to launch her exclusive “EL Collection” of beauty accessories only available at Watsons Malaysia. Ranging from exclusively designed shawls, scarfs, clutch, makeup pouches and makeup brushes, this one-off collection in-collaboration with Watsons Malaysia projected Elfira’s inspiration in giving the confidence boost to women to “look good, feel great” while leading a healthy lifestyle.

“Watsons as a brand has always advocated the emphasis of the inner beauty complementing the outer beauty, with its “Look good, feel great” motto. Elfira Loy is a leading role model among young impressionable Muslim women who aspires to be empowered, confident and successful just like Elfira. So when it came to the collaboration between Watsons and Elfira, we wanted to create a collection which would inspire these women to be confident and strong. Hence, we worked around the main theme of “Sinar Dirimu” in her custom design collection of beauty accessories whichwould hopefully remind our customers to “shine” by displaying their inner confidence in any situation. We believe that the Watsons brand partnership with Elfira will not only create a platform to empower young women to stay bold and beautiful”, said Caryn Loh, General Manager and Country Head of Watsons Malaysia.

According to Elfira Loy, the aim of the collection is to let the woman shine in her glory of being beautiful and empowered. Elfira chose Watsons as a partner, as not only is she a loyal Watsons shopper and Watsons Elite member, but Watsons is her preferred choice when it comes to a complete health and beauty shopping experience.

“The “Sinar Dirimu” EL collection by Elfira Loy which is only available to Watsons members, demonstrates Watsons in keeping our promise to bringing a “world” of privileges to our valued Watsons shoppers. Some of the benefits that members can look forward to are a line-up of exciting members only deals and by invitation only events.”, said Danny Hoh, Customer Director of Watsons Malaysia.

To redeem the #OOTDiva by EL Collection, you must be a Watsons member and spend a minimum of RM20 in a single receipt to collect a sticker and receive additional bonus stickers when purchasing items from any participating products with purchases above RM20. Applicable for purchases at any Watsons store nationwide and at Watsons online store, during the period of 24 April to 25 June 2018 (in West Malaysia) and 2 May to 2 July 2018 (in East Malaysia). There are a total of eight beauty accessories that Watsons members can redeem and purchase from the #OOTDiva by EL Collection.

1. Seri (Gold set of 5 make-up brushes) - 2 stickers + RM19.90

2. Nila (Purple set of 5 make-up brushes) - 2 stickers + RM19.90

3. Suasa (Make-up pouch) - 4 stickers + RM29.90

4. Melia (Clutch) - 4 stickers + RM29.90

5. Moon (Make-up pouch)- 4 stickers + RM39.90

6. Mekar (Make-up pouch) - 4 stickers + RM39.90

7. Tiara (Long shawl) - 6 stickers + RM59.90

8. Mini Tiara (Scarf) - 6 stickers + RM59.90

More details can be obtained at or watch the official video at :

11street Turn 3

11street (, is celebrating its third birthday this April and they’re commemorating it by giving their customers the best of everything in threes!

Launched in Malaysia in 2015, 11street is now a joint venture between Axiata Digital Services and South Korean e-commerce marketplace provider, SK Planet. As Malaysia’s number two online marketplace, 11street currently has more than 13 million product listings on its platform from over 40,000 sellers.

Hoseok Kim, CEO of 11street shared that over the past three years, the company has seen considerable growth in several facets of its business operations, from its products to its sellers. For instance, from 2015 to 2017, the company saw more than 300 percent growth in total gross merchandising volume (GMV).

“We are thrilled to be celebrating this milestone as we are confident that Malaysia is set to see significant advancement of its e-commerce industry in 2018, and 11street intends to beat the forefront of this industry growth as we continue to meet the needs of Malaysian online shoppers and explore ways to enhance the shoppers’ experience,” said Kim.

11street has also experienced more than 200 percent increase in the total number of sellers registered on its platform, as well as a growth of more than 160 percent in its product listings from 2015 to 2017. The top performing categories include Baby & Kids, Mobile & Tablets and Skin & Personal Care. On top of that, 11street has sold more than 500,000 food & beverage and service e-vouchers in 2017 alone. Of all the purchases made by Malaysians from the platform, the top selling products include the car cameras and photo books as well as movie and petrol vouchers.

Beyond this, 11street’s findings also revealed that in the past three years, more shoppers start to make online purchases for Automotive, Home Décor, Smartwatches & Wearables and Women Jewellery & Accessories. These categories are regarded as the fastest growing categories by the number of orders placed at 11street. Meanwhile, some of the top performing brands are namely Firefly, Laneige, Petronas, Samsung, and Unilever. 

Besides that, the findings also uncovered the top three countries with the best-selling products, translating into the most number of orders from Malaysian shoppers, which are China, Korea and USA.

Kim added, “We don’t plan on slowing down any time soon! But, apart from the volume of sellers registered with the online marketplace, the company has been and continues to be dedicated to improving the quality of its sellers through its seller development programs, Seller Zone and the 11street Academy - the nation’s first certified e-commerce certification programme.”

“We’re also grateful to our customers for their continued support and loyalty throughout the years. In 2018, we continue to be committed to enriching the Malaysian daily lives by bringing consumers a wide variety of products from specialty items to everyday necessities, at competitive prices.”

To mark its third birthday and all the milestones that have been achieved thus far, 11street will be sharing its success by offering its customers mind-blowing deals, exciting contests and a whole load of prizes and giveaways worth RM50,000 that are up for grabs.

From the 1st to the 13th of April, 11street is kicking off its Birthday Flash Sales that offers online shoppers products starting from RM3 and to top it all off, the platform is also launching an International Clearance Sale which offers express delivery within 7 days for all featured products from Korea. It might be 11street third birthday, but it’s a party for everybody!