Drypers 全新改良版- Drypers Wee Wee Dry & Drypers Baby Club 回馈计划

By    August 23, 2018 // No comments

每年有超过50万名婴儿来到这个新世界，在父母充满关爱的怀中受保护，其中更有许多人是第一次当父母亲。在这快节奏的学习和发现的育儿之旅中，新手父母总会竭尽全力给予孩子最好的照顾。当中，父母必须考量需购买哪种纸尿片、适合孩子的纸尿片尺寸或什么时候应该更换最适合孩子的纸尿片尺寸。 

Lelong.my is turning 20 and reward users with extravagant range of prizes

By    August 20, 2018 // No comments

Lelong.my (“Lelong”), Malaysia’s pioneering e-commerce marketplace, is turning 20 this year and plans to celebrate by rewarding users with the ultra-exclusive and yet-to-launch new Proton SUV, as well as up to 10,000 vouchers and 500 prizes. 

Starting this month, Lelong is rolling out an exciting line-up of contests, deals and promotions up until Malaysia Day, culminating in Lelong’s 20th anniversary celebration event. 


Richard Tan, the co-founder and managing director of Interbase Resources Sdn. Bhd. that owns Lelong said, “Ever since Lelong set out to revolutionise Malaysia’s e-commerce landscape two decades ago, our focus has always been about enriching the lifestyle of users through digital innovation. As we champion our homegrown sellers, we are extremely honoured to be giving back to existing and new Lelong users who have made the platform what it is today and will enable us to impact the lives of more Malaysians.”

Highlights include the “Shop and Win” and “Spin and Win” contests which will be hosted on Lelong’s website and mobile app, where users will have the chance to win from a pool of thousands of prizes and vouchers. 


The “Shop and Win” campaign also comes with the ultimate grand prize of the ultra-exclusive Proton SUV -- the first-ever SUV for the iconic Malaysian marque that has yet to debut in the market. 

As the company looks back on its roots as a pioneering auction site, Lelong is also bringing back its Superbid feature for the duration of the campaign. On weekdays from 1pm to 2pm, users can bid on the Lelong site for any of the available 20 to 50 items daily, starting from RM1.

On the social media front, Lelong is running the “20 for 20” Challenge on both its Facebook and Instagram pages, where 20 unique challenges are posted throughout the contest period, with a total of 20 winners selected to receive the prize of Lelong’s Surprise Gift Boxes. Running concurrently is the Photo Overlay Contest, an opportunity for Malaysians to show and share their love of the country’s most popular homegrown e-commerce site.

Brand New Look

Whether it is bidding or browsing, users exploring Lelong.my and its mobile app will now be greeted with a new interface, currently being previewed and tested across all Lelong platforms since early this month. 

The revamped interface, with a brighter and sharper logo, also activates Lelong’s promise of delivering more “Lagi Worth It” deals and improved user experience, all while championing more local sellers for years to come.

In addition to contests, users can avail themselves to a whole suite of unbeatable deals on the Lelong site and app throughout the campaign period, such as Star Deals, “Hot Items, Hot Deals” (for best-selling items) and Bargain Corner (for items priced under RM50).

Join in the festive fun now with Lelong by visiting 
www.lelong.my 
and stay in touch with Lelong on 
Facebook at 
https://www.facebook.com/lelongmalaysia/ 
and Instagram at
 https://www.instagram.com/lelongmalaysia/
for the latest contest and promotion details.




Watsons Brand Switch.Save.Win Contest Campaign Partners with the Philippine Department of Tourism and Cebu Pacific

By    August 09, 2018 // No comments

A total of 80 lucky Watsons members and their friends were treated to an all-expenses paid holiday in exploring the beautiful islands in the Philippines for 3 nights/4 days as a result of the grand finale of the Watsons Brand’s Switch.Save.Win contest, held in conjunction with the Switch and Save with Watsons Brand campaign. Three hundred selected Watsons members who participated in the contest campaign competed against each other in 3 rounds of games at an event held at Paradigm mall, along with Watsons celebrity friends Arja Lee, Sasha Saidin,Thanuja Ananthan and Amber Chia who joined the winners to Philippines trip. This contest was supported by The Philippine Department of Tourism and Cebu Pacific.

WATSONS THROWS EXCLUSIVE DURIAN FEAST PARTY FOR TOP LOYAL SPENDERS

By    August 09, 2018 // No comments

Over 150 Watsons Elite members enjoyed a food fiesta and partied with some of Malaysia’s top celebrities in an exclusive “by invitation only” Watsons Elite members appreciation party held at the Durian BB Park at Jalan Imbi. This party has been one of the biggest exclusive event for Watsons Elite members since the movie screening premiere of “Think Big Big” earlier this year, with a meet and greet session with the cast of the movie. The Watsons Elite membership launched earlier this year, enables Watsons members to be automatically upgraded once they have accumulated a minimum of RM1,000 in spending within a year that is detected in the membership system. The purchasing can be at any Watsons store nationwide and Watsons online for the entitlement of the Watsons Elite membership.


“At Watsons we always reward our loyal customer more that who spends more than the average shopper at Watsons. Hence, the creation of the Watsons Elite membership. The rewards and benefits for an Elite member consist of tangible and intangible rewarding customer experiences.


Watsons Elite members can look forward to earning 5x points when they purchase any Watsons branded products and they can also earn 10x points when they make their first purchase at any Watsons store during their birthday month, in comparison to a Watsons member who would only earn 5x points. Elite members will also enjoy free monthly deliveries when they shop online at Watsons upon their first online purchase every month. 



A unique free delivery promo code will be communicated to Elite members monthly. Other benefits of the membership include special monthly promotions and offers only available to Elite members only and “money-can’t-buy” experiences to Watsons ‘by invitation only’ events such as this amazing party tonight! So we encourage all our Watsons members to shop more to be elevated to the next ‘elite’ status,” said Caryn Loh, Managing Director of Watsons Malaysia.


Over 200 Watsons Elite members, members of the media, Watsons celebrity friends and the management team joined in the fun at the party which was themed durian, where guests were feted with local delights and of course the king of fruits, the durian, which consisted of the Musang King and other mixed varieties. The guests were enjoyed with a durian talk session that conducted by Dr Abdul Aziz Zakaria, whose experienced for researching on various species of durians for the past 30 years. Elite members also got to engage with top Watsons celebrity friends in games and activities such as durian eating challenge and durian weight guessing contests. The party ended with attractive lucky draws for all.

Full Watsons Elite privileges and rewards are only applicable to qualified Watsons members who has activated his or her Watsons card with full and accurate personal and contact details. For more details on how to be part of the Watsons Elite membership and terms and conditions, please visit www.watsons.com.my/promo-elite for more details.

How to sign up as Watsons member?

- Purchase Watsons card at RM18.80 or Watsons virtual card at RM15 at any

Watsons stores or Watsons online: www.watsons.com.my


3 simple ways to activate your card :

1. Website : http://www.watsons.com.my/vipregistration 

2. Watsons Malaysia Mobile App : Download with Google Play Store and Apple
Store.


3. Watsons Malaysia Customer Service Hotline : 1-300-880-847

Celebrating Beauty in Unity: Poh Kong’s Truly Malaysian Collection, Inspired by You

By    August 09, 2018 // No comments
The concept of beauty differs from one person to another. Ask around and you will find beauty in the most unlikely places or surprising situations. At Poh Kong, beauty is defined at the very moment we see our fellow Malaysians putting aside their differences for the betterment of the country and to preserve the independence as well as freedom our forefathers fought 61 years ago. Not only that, beauty is also the respect Malaysians have for one another regardless of one’s race. In celebration of one of the most memorable Merdeka yet, Poh Kong has put together a selection of meticulously designed jewellery masterpieces from various collections to reflect true Malaysian beauty. 


ANGGUN – The Beauty of Classic Elegance


Bunga Raya Collection 

A creative fusion of 916 gold, the intricacy and complexity of these masterpieces truly exhibit the elegance and purity of Poh Kong’s Bunga Raya Collection. The five petals of our national flower delicately grace the locket and bracelet, with elaborate Hibiscus engravings at the center that add to its captivating appeal. What better way to accessorise and add a touch of class to your kebaya or baju kurung than with this breathtaking collection?





Manja Collection 

Happiness that’s adorably charming.
The Manja Collection was specially-designed to infuse delight and purity into your little ones. It will definitely be an invaluable symbol of your affection that will be enduringly appreciated. 


AUSPICIOUS – The Beauty of Gentle Grace

Golden Delights Series - Blooming Riches Collection 

This series reflects the elegance and beauty of the peony flower, drawing inspiration from its opulent and graceful demeanour that exhibits a woman’s feminine qualities and also improves interpersonal relationships. Pair these pieces with your favourite Oriental inspired outfit and watch heads turn as you stand out from the crowd.



Bountiful Gold & Jade Series - Abundance of Riches Collection 

This jewellery piece takes the shape of a gourd embodied with an ancient coin at its base, accented by Peony flowers. The layering of petals represents a progressive rise to the top, with riches that flows in. Hanging from the centre are 3 rows of abacus beads, symbolising overflowing riches. 


BOMBAY – The Beauty of Vibrant Traditions



One is sure to make a grand entrance when glittering with glamour in this impressive set of 916K gold earrings and stunning necklace. Each piece is meticulously embellished with coloured beads of vibrant hues that will inject joyous colours into your style. This set of masterpieces is a perfect match for saris or shalwar kameez. 


TRANZ – The Grand Beauty of Nature 


Tranz Duet 

The call of the wild resonates with this arresting pendant and ring etched with an abstract imagery to fire your imagination. 





Tranz Nature 

Be enchanted as nature’s best kept secrets and ingenious designs are unravelled through a secret garden of exquisite jewellery inspired by flora and fauna. Unravel a web of intrigue with this leaf-veined pendant, bracelet and ring of uncommon splendour to complement your unique style this Merdeka. 

Check out this wonderful range of jewellery, available exclusively at Poh Kong, Poh Kong Gallery and Diamond & Gold. For more info, log in to www.pohkong.com.my or www.facebook.com/pohkongjewellers. 


A French Mobile Wiko Launching at 11street

By    June 02, 2018 // No comments

One of Malaysia’s largest online marketplaces, 11street has partnered up with Wiko, a French mobile company that was founded in the South of France in 2011, to offer Malaysians a value for money mobile phone with the newly launched Wiko View2 Pro. 

Starting from today, 30 May 2018 until 11 June 2018, 11street will be the only marketplace to offer its customers the exclusive opportunity to pre-order the Wiko View2 Pro on 11street’s platform. Customers who purchase the pre-order of Wiko View2 Pro via the platform will also receive a gift box worth RM318. 

 11street’s partnership with Wiko signals a greater drive to be a one-stop online marketplace that allows consumers to get all their needs including the latest gadgets available. As the trend of consumers purchasing their technology needs and wants online are more evident, this partnership will provide 11street customers with further variety of choices.


In conjunction with 11street’s Syioknya Raya campaign, this is one of the many partnerships that  11streetwill be embarking on this year, as it continues to focus on being one of the leading online marketplaces that provides affordability and convenience with more than 13 million products listed on its platform. 

General Manager - Merchandising Division of  11street, Henry Ho, said: “We are always excited with new partnerships, especially with a brand that shares the same values with us - to provide our customers with the best experience 11street has to offer by getting closer to the people that believe in us. This partnership with Wiko will strongly add to the 11street line up of product offerings, as our consumers will now have a greater variety of mobile phones to choose from that will fit the needs and specifications that each individual consumer is looking for.”


With Malaysia’s mobile cellular penetration and smartphone penetration reaching 131.8% and 70% accordingly in the third quarter of last year (3Q,2017),  11street and Wiko’s partnership will enable more Malaysians to afford smartphones that fit their budget while still satisfying their needs. 

Wiko is a mobile company that focuses on achieving the right balance between technology, design, quality and pricing. Wiko plans to make its products accessible to the mass market, which is why Wiko has partnered  11streett as they explore the e-commerce industry. 

Neo Lau, Wiko Malaysia Business Development Director, said: “We at Wiko has always placed the user at the heart of our brand, democratizing on-trend technology and making high quality mobile experience accessible to everyone. This partnership with  11street goes along with our vision as this will help enhance the brands awareness as well as accessibility of Wiko for everyone, but most importantly, Wiko will continue to offer on-trend technology with quality experience at amazing price points for everyone in Malaysia. 


Furthermore, in a technology driven era, it only makes sense for us to partner up with one of the leading online marketplaces in Malaysia to provide Malaysians access to purchase Wiko smartphones, the second largest brand in France. Hence, this partnership is the perfect opportunity to offer Malaysians the chance to pre-order the new Wiko View2 Pro that comes with Full Screen (19:9) design, Dual Rear camera that captures images in detail, Face unlock for instant access, video stabilisation, wide angle 120° shots for panoramic pictures, Contextual top area use and in app top notifications, and many more.”

The Wiko View2 Pro available for pre-order from 30 May till 11 June 2018. Malaysian customers will be glad to know that the phone will be priced at RM999 and for those who pre-order on  11street, will also receive a giftbox worth RM318, which contains a WiShake (Wiko headphone), a 15000mAh power bank and an OTG pendrive. 

Log in to www.11street.my today to pre-order your own Wiko View2 Pro today. Customers can also find the full list of Wiko products here: www.11street.my/wiko

GCH RETAIL (MALAYSIA) SDN BHD GOES THE EXTRA MILE TO PROVIDE INSURANCE BENEFITS TO ITS LOYAL CUSTOMERS

By    May 03, 2018 // No comments

Today, GCH Retail (Malaysia) Sdn Bhd (GCH) which operates Giant, Cold Storage, Mercato and Jasons Food Hall, Shieldcard Holdings Sdn Bhd (Shieldcard) and AIG Insurance Malaysia Berhad (AIG) announced a strategic partnership to extend a customised Personal Accident (PA) benefit exclusively for loyal GCH customers.

In an effort to continuously look for ways to improve the experience of their customers, today GCH is extending its partnership with Shieldcard (the owner and operator of the “AXXESS” programme) that gives customers valuable, simple protection when shopping at any GCH retail outlets.

 “The GCH customer base comprises mainly of family members, hence the protection of loved ones is important. We want to support our customers and their families and ensure they are adequately protected for unseen circumstances” said Pierre-Olivier Deplanck, CEO of GCH Retail (Malaysia) Sdn Bhd. 

“Working closely with Shieldcard, we have enhanced the AXXESS programme exclusively for GCH customers, to offer up to RM 40,000 in protection benefits. Our goal is to make a meaningful difference in improving the lives of our customers” states Deplanck.

Deplanck further added that the protection benefits are worldwide and provide 24/7 protection for Hospitalization with Daily Income of RM50 per day, for up to 30 days per insured incident. RM20,000 will be given to the next of kin in the event of an unfortunate incident, in addition to monthly grocery vouchers worth RM18,000 in total.

In making sure that this added benefit reaches out to as many customers as possible, anyone who spends a minimum of RM30 from 16 April to 15 May, will get a FREE AXXESS card and be immediately eligible for the Personal Accident Benefit until 31 May 2018. Customers are encouraged to register their AXXESS card during the above campaign period, to enjoy the said complimentary PA for the first month. Subsequent to the FREE period, members would need to spend a minimum of RM200 per month at any GCH outlets to maintain the same PA benefit.

“AXXESSpoints can be earned at participating merchants nationwide, to redeem private medical benefits and help reduce or pay in full, members’ annual motor insurance premiums,” said Tunku Naquiyuddin Ibni Tuanku Ja’afar, Executive Chairman of Shieldcard. The programme is structured in a way where members can earn AXXESSpoints through many different touchpoints, leveraging on their daily spending needs, he added.

To date, AXXESS has partnered with key merchants across diverse consumer retail channels, including petroleum, hypermarkets, retail, entertainment, food & beverage, themed attraction, health & wellness and many more. In the coming months, AXXESS will be adding approximately 50 more merchants so that its members can speed up the AXXESSpoints earning to reach the required minimum threshold to be eligible for the private medical benefit.

The customized Personal Accident Benefit (PA) is underwritten by AIG, a leading general insurer in Malaysia. The AXXESS’ business model provides joint growth opportunities for their partners as well as the insurance industry, to the benefit of public in general.

For more information, log on to www.axxess.com.my.

[ Cold Storage & HappyFresh ] launch the northern region’s first home delivery service of fresh food and groceries

By    May 03, 2018 // 3 comments

Things are Fresher than ever in Penang as Cold Storage and HappyFresh launch the northern region’s first home delivery service of fresh food and groceries today.Marking Happy Fresh’s Third Anniversary, the expansion of services into Penang is part of the brand’s expansion plans in Malaysia, and an extension of its existing relationship with GCH Retail (Malaysia) Sdn Bhd the operator of Cold Storage in Malaysia.

AEON TO LAUNCH ITS FIRST STORE IN EAST MALAYSIA

By    April 27, 2018 // 2 comments

Strengthening and expanding their presence to East Malaysia, AEON CO. (M) BHD. will launch their first MALL in the region on 20 April 2018 which host its first AEON Store. Located only 25 minutes away from Kuching town, AEON MALL Kuching Central endeavours to enrich the lifestyle of the community near and far. 

Spanning over 1.6 million square feet of gross built up area, housing more than 130 retail lots spread across three floors. In addition to this, the mall also comes with 1,800 car park bays that spread over five level of parking floors, designed to provide ample space for maximum shopping satisfaction to shoppers during their visit to the new mall. AEON Store which consist of AEON supermarket and department stores for family, offering fresh groceries, trendy apparels, household furnishing and appliances, as well as variety of F&Bs. 

Managing Director of AEON CO. (M) BHD., Mr. Shinobu Washizawa said: “We are excited to finally cement our presence in East Malaysia. Our latest store in Kuching will bring forth a completely new shopping experience not only for the Kuching community, but also for our East Malaysian friends in general. With three floors boosting different attractions, AEON Kuching Central is dedicated to being a one-stop destination to help shoppers find excitement in our mall offering – from grocery to fashion, lifestyle, food and beverage, and more!” 

Prior to the official opening of the mall, AEON Store Kuching held an exclusive preview for representatives from the media, providing them with a tour around the Supermarket and General Merchandise Store (GMS) to show what it has to offer. AEON CO. (M) BHD. also breaks tradition with the introduction of its preview sale – a first for any AEON MALL in conjunction with its official launch. Taking place between 17 to 19 April, AEON members are given the opportunity to shop and enjoy special discounts for products and services in AEON supermarket and department stores before its doors are officially open to the public on 20 April 2018. The conceptualisation of AEON Store is anchored upon AEON’s promise to provide all customers with an array of products and services, food and beverage corners, at the same time, personify convenience at its best.


The 1st AEON Store in East Malaysia offers a fulfilling shopping experience providing wide variety of products and services - a delightful selection of wholesome sensations, with everything within reach. On the ground floor of AEON Kuching Central, customers can find extensive range of fresh and quality groceries sourced locally and globally at AEON Supermarket. Besides shopping for groceries and household essentials, customers can also satisfy their appetites with delicious meal options.

A unique element of AEON Kuching Central is its food and beverage selection, in the form of Delica - a one-stop deli boasts a section selling ready-to-eat light bites and easy preparation meals and authentic Japanese cuisine such as sushis, assorted tempuras, pizzas, cooked meats, hot snacks, assorted sandwiches, salads and other similar items. 

If that’s not enough, there are also several food counters available such as ‘Ready to Cook’, ‘Salmon Counter’, ‘Marinated Counter’, ‘Premium Fruit Gift Pack’, ‘Cut Fruits & Juice Counter’, ‘Cheese Counter’, ‘Korean Kimchi Counter’ and ‘We Cook You Eat’ cooking station. 

Last but not least, for buns and pastries lover, ‘La Boheme’ Bakery, renowned for tasty delights will surely satisfied one’s craving with breads, croissants and donuts to name a few.

Apart from appetizing delicacies, shoppers can also find a contemporary mix of Japanese fashion, home and lifestyle concepts which include a wider range of merchandise. TOPVALU – AEON’s global flagship private brand, known as the provider of affordable yet reliable Japanese products since 1994 has been AEON’s standard in delivering the best quality, safety and value to consumers across Asia with TOPVALU groceries, TOPVALU COLLECTION for the versatile garments and TOPVALU HOME for the best selections of household furnishing and appliances for home.

AEON MALL Kuching Central will be officiated by Yang Berhormat Dato’ Henry Sum Agong, Deputy Minister, Ministry of Domestic Trade, Co-operatives and Consumerism; Datuk Iskandar bin Sarudin, Chairman of AEON CO. (M) BHD.; Mr Shinobu Washizawa, Managing Director of AEON CO. (M) BHD.; Mr Poh Ying Loo, Executive Director of AEON CO. (M) BHD.; and Mr Hiroyuki Kotera, Executive Director of AEON CO. (M) BHD., and representatives from the local community. 

“We would like to extend our heartfelt gratitude to the local authorities and communities who have been very supportive throughout the pre-planning and construction phase of AEON MALL Kuching Central. At AEON, we are always mindful of our Basic Philosophy, which always emphasizes on Peace, People and Community” concluded Washizawa.

At the official launch of AEON MALL Kuching Central, the Malaysian AEON Foundation will make a contribution of RM 30,000 each to four charity homes; Lembaga Kebajikan Anak-Anak Yatim, The Sarawak Cheshire Homes, Pertubuhan Kebajikan & Pendidikan Nur Murni and Rumah Seri Kenangan Kuching. 

With the launch of AEON MALL Kuching Central, AEON CO. (M) BHD. now has a total of 27 AEON MALLs and 35 AEON Stores nationwide. 


WATSONS X #OOTDIVA BY EL COLLECTION

By    April 27, 2018 // 1 comment

Elfira Loy, one of Malaysia’s top actress, model and social influencer partners with Watsons Malaysia to launch her exclusive “EL Collection” of beauty accessories only available at Watsons Malaysia. Ranging from exclusively designed shawls, scarfs, clutch, makeup pouches and makeup brushes, this one-off collection in-collaboration with Watsons Malaysia projected Elfira’s inspiration in giving the confidence boost to women to “look good, feel great” while leading a healthy lifestyle.

“Watsons as a brand has always advocated the emphasis of the inner beauty complementing the outer beauty, with its “Look good, feel great” motto. Elfira Loy is a leading role model among young impressionable Muslim women who aspires to be empowered, confident and successful just like Elfira. So when it came to the collaboration between Watsons and Elfira, we wanted to create a collection which would inspire these women to be confident and strong. Hence, we worked around the main theme of “Sinar Dirimu” in her custom design collection of beauty accessories whichwould hopefully remind our customers to “shine” by displaying their inner confidence in any situation. We believe that the Watsons brand partnership with Elfira will not only create a platform to empower young women to stay bold and beautiful”, said Caryn Loh, General Manager and Country Head of Watsons Malaysia.

According to Elfira Loy, the aim of the collection is to let the woman shine in her glory of being beautiful and empowered. Elfira chose Watsons as a partner, as not only is she a loyal Watsons shopper and Watsons Elite member, but Watsons is her preferred choice when it comes to a complete health and beauty shopping experience.

“The “Sinar Dirimu” EL collection by Elfira Loy which is only available to Watsons members, demonstrates Watsons in keeping our promise to bringing a “world” of privileges to our valued Watsons shoppers. Some of the benefits that members can look forward to are a line-up of exciting members only deals and by invitation only events.”, said Danny Hoh, Customer Director of Watsons Malaysia.


To redeem the #OOTDiva by EL Collection, you must be a Watsons member and spend a minimum of RM20 in a single receipt to collect a sticker and receive additional bonus stickers when purchasing items from any participating products with purchases above RM20. Applicable for purchases at any Watsons store nationwide and at Watsons online store, during the period of 24 April to 25 June 2018 (in West Malaysia) and 2 May to 2 July 2018 (in East Malaysia). There are a total of eight beauty accessories that Watsons members can redeem and purchase from the #OOTDiva by EL Collection.

1. Seri (Gold set of 5 make-up brushes) - 2 stickers + RM19.90

2. Nila (Purple set of 5 make-up brushes) - 2 stickers + RM19.90

3. Suasa (Make-up pouch) - 4 stickers + RM29.90

4. Melia (Clutch) - 4 stickers + RM29.90

5. Moon (Make-up pouch)- 4 stickers + RM39.90

6. Mekar (Make-up pouch) - 4 stickers + RM39.90

7. Tiara (Long shawl) - 6 stickers + RM59.90

8. Mini Tiara (Scarf) - 6 stickers + RM59.90

More details can be obtained at www.watsons.com.my/ootdiva or watch the official video at : https://goo.gl/zL5xLS

11street Turn 3

By    April 05, 2018 // No comments


11street (www.11street.my), is celebrating its third birthday this April and they’re commemorating it by giving their customers the best of everything in threes!

Launched in Malaysia in 2015, 11street is now a joint venture between Axiata Digital Services and South Korean e-commerce marketplace provider, SK Planet. As Malaysia’s number two online marketplace, 11street currently has more than 13 million product listings on its platform from over 40,000 sellers.

Hoseok Kim, CEO of 11street shared that over the past three years, the company has seen considerable growth in several facets of its business operations, from its products to its sellers. For instance, from 2015 to 2017, the company saw more than 300 percent growth in total gross merchandising volume (GMV).


“We are thrilled to be celebrating this milestone as we are confident that Malaysia is set to see significant advancement of its e-commerce industry in 2018, and 11street intends to beat the forefront of this industry growth as we continue to meet the needs of Malaysian online shoppers and explore ways to enhance the shoppers’ experience,” said Kim.

11street has also experienced more than 200 percent increase in the total number of sellers registered on its platform, as well as a growth of more than 160 percent in its product listings from 2015 to 2017. The top performing categories include Baby & Kids, Mobile & Tablets and Skin & Personal Care. On top of that, 11street has sold more than 500,000 food & beverage and service e-vouchers in 2017 alone. Of all the purchases made by Malaysians from the platform, the top selling products include the car cameras and photo books as well as movie and petrol vouchers.

Beyond this, 11street’s findings also revealed that in the past three years, more shoppers start to make online purchases for Automotive, Home Décor, Smartwatches & Wearables and Women Jewellery & Accessories. These categories are regarded as the fastest growing categories by the number of orders placed at 11street. Meanwhile, some of the top performing brands are namely Firefly, Laneige, Petronas, Samsung, and Unilever. 

Besides that, the findings also uncovered the top three countries with the best-selling products, translating into the most number of orders from Malaysian shoppers, which are China, Korea and USA.

Kim added, “We don’t plan on slowing down any time soon! But, apart from the volume of sellers registered with the online marketplace, the company has been and continues to be dedicated to improving the quality of its sellers through its seller development programs, Seller Zone and the 11street Academy - the nation’s first certified e-commerce certification programme.”

“We’re also grateful to our customers for their continued support and loyalty throughout the years. In 2018, we continue to be committed to enriching the Malaysian daily lives by bringing consumers a wide variety of products from specialty items to everyday necessities, at competitive prices.”

To mark its third birthday and all the milestones that have been achieved thus far, 11street will be sharing its success by offering its customers mind-blowing deals, exciting contests and a whole load of prizes and giveaways worth RM50,000 that are up for grabs.

From the 1st to the 13th of April, 11street is kicking off its Birthday Flash Sales that offers online shoppers products starting from RM3 and to top it all off, the platform is also launching an International Clearance Sale which offers express delivery within 7 days for all featured products from Korea. It might be 11street third birthday, but it’s a party for everybody!
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